Website Health Checks/Audit
What is technical SEO?
Technical SEO is the process of optimising your website’s infrastructure to help search engines access, crawl, interpret and index your website more easily.
It is called “technical” because it focuses on aspects such as crawling and indexing, page and site security, mobile-friendliness, canonical tags, redirects and more.
If a search engine can crawl your site easily, you are more likely to rank higher in searches, which in turn means the hard work put into keyword and content optimisation will have the maximum positive impact.
Why is a technical SEO & website health check important?
Much like a car engine, your website needs regular checks to ensure it is running as optimally as it can so that it can deliver the best possible experience for your customers, and best performance for your business.
How do we conduct a technical SEO audit?
Our team of experts uses a number of tools to analyse your website, and then provides you with a report covering the following key markers:
We use tools to conduct a website health check that measures the overall performance of your website and looks for areas of improvement such as duplicate content, redirects, site speed, URLs and crawlability.
Crawlability is the measure of how easily a search engine can crawl your website code to analyse its value in relation to a search. We assess the crawlability of your website to see where we can make adjustments to improve your search engine ranking.
We will measure the amount of time that it takes for your website to load. A faster-loading website is more likely to rank higher and improves the overall user experience.
We’ll check for any security issues across your site which could impact your search engine ranking.
More than 80% of website searches are conducted on mobile devices. We analyse your website’s mobile-friendliness to ensure that mobile users have a positive user experience and can easily navigate to your desired goals.