Social Media Marketing
Target the social media channels which are right for you and your business
The social media landscape is vast, complex and can be daunting. But a proper social media strategy allows you to communicate with your customers and clients in a way that enhances your relationship with them.
At the forefront of the business benefits, you can tap into is the sheer scale of the audiences that use each social network. Here’s the latest snapshot of daily active users per network:
- Facebook: 1.6 billion
- YouTube: 150 million
- Instagram: 500 million
- Twitter: 145 million
- LinkedIn: 303 million
- Pinterest: 300 million
A goal-orientated, measurable social media campaign allows you to direct conversations, increase engagement and bring qualified traffic to your site, all of which translates into good business practice and an increase in conversion from visitor to customer.
There are numerous tools that can help to target specific audiences in specific ways to ensure maximum impact for campaigns. It is not necessary to be present on all available social networks, but instead to focus on those where your target audience can be found or will benefit your business.
We can help you review your goals and decide which social media channels would work best to help you achieve them.
We can work together to create content, define audiences, set goals and implement strategies to ensure maximum reach, engagement and conversion.
Benefits of an active social media profile
In addition to having a presence in front of a global audience, here are a few other key benefits of an active social media profile:
- The ability to turn raw data into useful information to define your target audiences and behaviours
- Build affinity, brand awareness and brand authority
- Greater reach through inter-connected social media contact groups
- Improved ranking within Search Engine Result Pages (SERPs) through qualitative link earning
- Your social media posts appearing in Search Engines
- A new channel to provide customer service and satisfaction to your customers
Increase traffic to your website and generate new leads
Our social media specialists will work with you to:
- Review your goals and decide which channels would work best to meet them
- Set up your accounts
- Plan a social media strategy
- Create content that your customers are interested in and would engage with
- Engage with a relevant and targeted audience
- Increase traffic to your website
- Increase customer retention
- Increase sales and enquiries
Where to start?
Contact the Realnet team to discuss how your business can generate more traffic and enquiries from social media today.