Target the social media channels which are right for you and your business
The social media landscape is vast, complex and can be daunting. But a proper social media strategy allows you to communicate with customers and clients in a way that genuinely enhances your relationship with them.
At the forefront of the business benefits, you can tap into is the sheer scale of the audiences.
- Facebook: 2.2 billion users
- Instagram: 800 million users
- Twitter: 330 million users
A goal-orientated, measurable social media campaign allows you to direct conversations, increase engagement and bring qualified traffic to your site, all of which translates into good business practice, and an increase in conversion from visitor to customer.
Bear in mind too that the tools exist to target specific audiences in specific ways to ensure maximum impact for campaigns.
Benefits of an active social media profile
- Ability to turn raw data into useful information to define your target audiences and behaviours
- Brand awareness and Brand Authority
- Greater reach through inter-connected social media contact groups
- Improved ranking within Search Engine Result Pages (SERPs) through qualitative link earning
- Social media posts appearing within SERPs
Increase traffic to your site and generate new leads
Our social media specialists will work with you to:
- Plan a social media strategy
- Set up your accounts
- Create the content that people are interested in and would share
- Engage with a relevant and targeted audience
- Increase traffic to your website
- Increase customer retention
- Increase sales and enquiries