What is Digital Marketing?
Digital marketing incorporates all forms of digital promotions, improving user experience and managing your company’s online presence, often leveraging multiple digital channels, tools and techniques to achieve desired results.
Here are some digital marketing activities and channels:
- Website Optimisation
- User Experience
- Content Marketing
- Search Engine Optimisation (SEO)
- Digital Advertising
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Email Marketing
- Digital PR
Here at Realnet, we focus our expertise on several key digital marketing activities including search engine optimisation, content marketing, pay-per-click advertising, email marketing & social media.
How digital marketing can help your business
Realnet's digital marketing packages ensure that your website and marketing campaigns are professionally set up and managed to deliver maximum benefit to your business.
By understanding your objectives, marketplace and business, we are able to recommend and implement strategies using the most relevant and cost-effective digital marketing tools to generate your business more enquiries and sales.
When it comes to your digital marketing, ask yourself…
- Do you have a proper marketing strategy in place?
- Do you have the time and expertise to manage your digital marketing campaigns?
- How are you analysing your marketing results?
- Are you generating enough enquiries and sales?
Do I need digital marketing for my business?
There is no doubt that every business, no matter the size, market or location, can benefit from digital marketing.
You might be looking to:
- Create a digital marketing strategy or plan
- Update your website content and SEO to increase your visibility in search engines
- Run a pay-per-click ad campaign to directly target the people who are looking for your products or services, or target those who didn’t convert.
- Analyse data to understand customer behaviours and optimise your website for better user experience
- Use social media to get in front of a new audience and generate new leads
- Set up email campaigns to increase customer retention or repurpose older content
- Incorporate marketing automation to nurture leads and improve your lead-to-customer conversion rate
Our team of digital marketing experts
Our services are delivered by our team of digital marketing experts who genuinely care about the success of your website. Our Cambridge-based team have years of experience helping businesses of all sizes manage their digital presence, increase their online visibility and ultimately generate more enquiries and sales.
You will be assigned a digital marketing expert who will work directly with you and manage your campaigns. Following an initial free consultation, a personalised marketing plan of action is agreed.
You will receive a monthly report and every 3-6 months a full website review meeting to ensure you're gaining maximum benefit from your digital marketing campaign.
Where to start?
How about with a free no-obligation website and digital marketing review?
If you're not sure where to start, we can provide a completely free review of your current website and digital marketing efforts to help point you in the right direction.
Our experts conduct a comprehensive analysis of key areas of your website and digital marketing activities and will provide you with a free report highlighting areas of improvement and honest and transparent suggestions that will have a measurable positive impact.