Increase your organic website visibility in search engine results
Whether you are planning to launch a new website, considering a site redesign or looking to improve an existing site, a search engine optimisation strategy will ensure your site is search engine friendly and found for your most relevant keywords and key phrases.
A robust SEO strategy gives you a combination of understanding who your target audience is, what words they’re using to try and find the things they’re looking for online and the type of content they like to consume
With this information, you’re able to make sure that your website delivers answers and solutions to these queries in the correct way so that it can be found, clicked on and engaged with by this target audience.
Our team of SEO experts provide the following services:
SEO website review
We’ll review your website content and structure to see where improvements can be made to improve your organic rankings.
Keyword research and analysis
We’ll carry out extensive research to find what keywords or phrases your customers are using to find your product or service.
Create a digital marketing plan
Together we will create and agree on a Digital Marketing Plan that will act as a guide for all digital marketing activities, ensuring everyone remains focused on the key goals of the project.
We’ll also study your top competitors to see how your website compares in the eyes of search engines.
Review and improve page content
We’ll ensure your website and page content is engaging, up-to-date, well-written and relevant to visitors, and includes targeted keywords to maximise SEO.
Local, regional, national and international SEO
We’ll look at your website and page content from your customer’s point of view to ensure it targets relevant visitors wherever they may be.
As part of our ongoing digital marketing packages, we’ll track your primary targeted keywords to monitor your website rankings and visibility compared to your top competitors.
Every month, we’ll compile this data into an easy-to-understand report for you to view and track your websites progress over time.
SEO 101: Understanding exactly what SEO is and why it’s important
What is Search Engine Optimisation?
Search Engine Optimisation is the ongoing implementation of tools that measure consumer behaviour online and on your website, and using the learnings and data to improve both the amount of traffic your website generates and the value of the people of visit it, and how easily your website is found by search engines such as Google in what’s known as an ‘organic listing’ – a listing that has not been paid for.
Search engines such as Google and Bing do what’s known as ‘crawl and index’ billions of pieces of content across millons of websites – from text and PDFs to videos, podcasts and images – to try and find the most appropriate answers to questions people are asking online.
These results are then ordered by rank from most appropriate and relevant to least, in order to give the searcher the best possible solution to their query.
Just some of the 200+ signals Google and Bing search for include relevancy, authoritativeness and expertise of the page content, user experience, mobile-friendly design, page speed (how fast your web page takes to load), social media signals and backlinks.
The better the score, the higher the organic ranking.
What exactly does SEO cover in the structure of a website?
SEO covers a range of things on your website including what’s known as ‘meta data’, or the unseen building blocks of your website including your page descriptions, page titles, meta descriptions that help search engines understand exactly what each page is about.
It also covers the ‘seen’ elements of your website including the content, images, videos and internal and external links, all of which need to have descriptions, ranked headers and other pieces of information to help search engines crawl and trust your information, and visitors find what they’re looking for.
Why is SEO important?
There are numerous ways to drive traffic to your website including using social media and paid advertising campaigns, but ultimately to build long-term, sustainable and high-quality traffic, your SEO needs to be on point.
Websites with good SEO that rank highly in the organic listings are more credible, generate more long-term traffic and receive far more clicks than the paid advertising links over the long-term.
By consistently providing trustworthy, authoritative and expert content to visitors you will build a far greater trust and affinity value with customers, and therefore generate better and more sustainable revenue, customer loyalty and brand awareness.
What is the difference between ‘organic’ and ‘paid’ search?
Search engine results pages (or SERP) are filled with a combination of listings that answer a person’s query, some of which are organic or based purely on effective SEO of a website, and others which have been boosted to the top of a SERP by being paid for by the person who owns the website and wants to ensure it ranks high up.
What are the benefits of SEO?
Here are just a few key benefits of SEO and why it’s so important for your business:
Unlike Paid Advertising where the traffic stops coming once the advertising campaign ends, organic traffic builds new and return visitor numbers with a long-term strategy in mind, with benefits that are still felt months or even years later.
Successful search engine optimisation offers a much better return on investment (ROI) than many other digital marketing activities.
Websites that are on the first page of Google receive almost 95% of all clicks with the higher positions (those in position 1, 2 and 3) receiving most of the traffic.
Although Pay Per Click (PPC) ads appear above organic rankings in search engines, a staggering 71.33% of searches produce a click on an organic result on the first page.
SEO helps to build brand reputation and credibility, and develop brand affinity for returning users. People trust companies who have earned their spot on the first page of search engines, because they know that the only way that rank can be earned is through consistency in providing relevant information.
How do you ensure your SEO is up to scratch?
It’s essential to constantly check numerous aspects of your website’s performance using a range of analytics tools that track hundreds of data points, from who is visiting your website to how it’s being found, what devices and locations visitors are using and come from, what visitors to your site are doing, whether they are achieving their (and by extension, your) goals, and many more pieces of information.
The best way to do this is to work with an expert digital company that understands all aspects of SEO from the original building blocks of your website to the ongoing measurement of performance and reinvestment of that information into the website for continuous improvement.
Having the right digital partner will help you achieve consistently better results and rankings, and drive more leads, revenue and brand awareness via your website.
Our team of SEO experts
Our approach to SEO involves understanding what you offer, who you are targeting and creating a campaign that brings the right visitors to your site. The best SEO strategy is to match the demand for your product or service with people who are searching for it.
Our SEO is delivered by our in-house team of digital marketing experts who genuinely care about achieving the best results possible for you and your business.
Our Cambridge-based team has years of experience helping businesses optimise their websites, helping them increase organic traffic and generating more enquiries and sales.
Find out more
Contact us today to discuss a bespoke SEO strategy that is tailored to your individual business needs or request a free website and digital marketing review.