Independence Educational Publishers Case Study

Issues books and Issues Online are used primarily by librarians and teachers to help their students gain a better understanding of the world around them and the issues which affect their lives.

Challenge

The Independence.co.uk book site presented numerous challenges, including an outdated look and feel, and was built on a very old platform which wasn't responsive for mobile phones.

Additionally there was no design coordination to align it with its sister site www.issuesonline.co.uk, and didn't add goal-orientated value by promoting the Issues Online subscriptions either.

Solution

To help drive better SEO, a significantly improved User Experience and a far more efficient e-commerce flow, we rebuilt the site on our proprietary LeanCMS platform, migrated all 180 existing titles from the old database to the new site quickly and easily, and integrated a new payment solutions provider, Stripe, to help facilitate faster payments for customers and save Independence money.

Results

The new site’s look and feel has improved engagement and user experience, and the simpler and more efficient e-commerce flow meant the new site started generating sales immediately after launch. 

A clearer design structure has also helped to promote Issues Online, and gained them new subscribers.

https://www.independence.co.uk/ 

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