Pay-Per-Click Advertising (PPC Ads)

A Google Ads campaign can quickly generate more qualified visitors to your website.

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Reach the right people with Search ads

Google is by far and away the most used search engine, with over 63,000 searches taking place every second globally. It is where people go to find information, search for where to go, what to do, how to get places, what to buy, and thousands of other queries. Google Ads is the best way to ensure your company comes up in relevant search results, so that you’re reaching the right people, and they’re finding the right information.

Reach the right people with Search ads
Get more leads

Get more leads

The main objective of your website is to drive more enquiries, sales or other interactions from the right customers. Google Ads not only helps the right people find your business for appropriate search queries, but can also drive customers to specific goals on your website. You’re able to set up campaign destinations that specifically drive more leads, whether by email, contact form submission or phone call.

Increase your online or in-store sales

In the UK alone, online sales account for over 27% of all retail purchases made, with that figure set to rise to over 33% over the next year. As more and more people change their shopping habits from physical to online shops, shop owners need to use all the tools at their disposal to maximise sales.

Google Ads offers a range of campaign options to help you drive sales either through your online or physical shop.

Increase your online or in-store sales
Drive traffic to your website

Drive traffic to your website

The most important goal of your website and any digital advertising campaign is to deliver the right customer to you and to give that customer the best possible result for their search.

Google Ads can help you drive more business and goal conversions through better, more qualified website visits, leading to more contact form submissions, phone calls, email contact submissions and direct sales through your website.

Set up your campaign

Set up your campaign

We’ll start your Google Ads campaign by selecting your campaign type, audience, display location and budget

Research keywords

Research keywords

Our team performs comprehensive research to ensure your campaign’s keywords are based on the most up to date data

Create your ad copy

Create your ad copy

Our specialist copywriters put together compelling, relevant and catchy advert copy to attract clicks from potential customers

Budget management

Budget management

We work with you to understand and help you decide your campaign budget, and how it should be allocated

Monitor ads performance

Monitor ads performance

We monitor campaign performance to identify which specific keywords and campaign types are performing best

Monthly ads changes

Continuous improvement

We update and optimise the campaign 2-3 times a month, to keep improving the campaign performance.

Detailed reporting

Detailed reporting

We provide detailed reporting on ad campaigns, highlighting areas that are performing well and those that need attention

Maximise performance

Maximise performance

Based on data and reporting, we work with you to optimise campaigns to maximise performance and goal conversion

Google Ads/PPC FAQs

PPC (Pay-per-click) is a type of marketing in which you pay for each time someone clicks on your website.

It is commonly is used to refer to Google Ads (formally AdWords) but can also be Facebook advertising, Bing Advertising or any other online service where you are paying per click.

The cost of Pay-per-click depends on your chosen keywords. It can vary depending on your business sector and several other things. Regardless of this, Google Ads spend can be controlled and changed whenever you like by setting a daily budget and maximum cost per click. This means PPC can be used to fit your budget and goals.

You can advertise on Google by creating adverts in Google Ads. Other search engines like Bing can also display 'ads' and have their own software to manage this. Most services, whether search engines or social media such as Facebook, use a pay-per-click model.