Leisuretec Case Study
Leisuretec have been distributors of professional & commercial audio, lighting, AV, video and special effects equipment to the trade since 1990.
Leisuretec required a web presence to not only cement their status but to drive business through online channels. The site would require e-commerce functionality with customer usability and user experience as key design considerations. It would also require easy to use and intuitive functionality behind the scenes, with a full integration with their existing Microsoft Dynamics NAV ERP system.
Realnet designed an easy-to-navigate online store, taking visual cues from Leisuretec's print branding. Stock, order processing, shipping and invoicing work seamlessly in unison with NAV. This means that all product, order and accounts information is managed solely in the NAV admin area, so there is no duplication of effort.
As a B2B supplier, further functionality was required to allow account ordering as well as direct payment. The site allows clients to create a Purchase Order, check order status and manage trade credit limits. Again, full integration with the ERP system allows for easy management of customer accounts and the simple-to-use account ordering facility provides added value to Leisuretec's customers, whilst cutting down account management time back of house.
Leisuretec continues to lead the way in the A/V industry, with their full-featured B2B e-commerce platform providing measurable business growth. The site has provided an efficient means to order; it addresses most customer needs during the ordering process that previously required a phone call or email, thus reducing account administration and customer service enquiries for the sales team. It also provides a simple and convenient way for account holders to place and manage orders, thereby encouraging them to direct more business through Leisuretec.
We provide ongoing support to Leisuretec through a digital marketing package that monitors their search performance for keywords and phrases. We use these insights to provide regular suggestions for updates, improvements and new content, working towards growing their enquiries, sales and reputation, year on year.
Read their testimonial
"We have always found Realnet straightforward, excellent at communicating and capable of implementing changes to the scope and design of the site quickly and easily. When we have needed advice about website development or SEO we always received prompt knowledgeable in depth advice and most importantly we felt that we were dealing with a company who knows their business. Leisuretec have received numerous compliments on their trade website from clients and suppliers and would happily recommend Realnet to anyone considering setting up a website or pursuing the ultimate Google ranking."
- Jamie Young, Leisuretec.