Leisuretec Case Study

Leisuretec have been distributors of professional & commercial audio, lighting, AV, video and special effects equipment to the trade since 1990. Realnet designed an easy-to-navigate online store, taking visual cues from Leisuretec's print branding.

Introduction

Leisuretec have been distributors of professional & commercial audio, lighting, AV, video and special effects equipment to the trade since 1990.

Challenge

Leisuretec required a web presence to not only cement their status but to drive business through online channels. The site would require e-commerce functionality with customer usability and user experience as key design considerations. It would also require easy to use and intuitive functionality behind the scenes, with a full integration with their existing Microsoft Dynamics NAV ERP system.

Solution

Realnet designed an easy-to-navigate online store, taking visual cues from Leisuretec's print branding. Stock, order processing, shipping and invoicing works seamlessly in unison with NAV. This means that all product, order and accounts information is managed solely in the NAV admin area, so there is no duplication of effort.

As a B2B supplier, further functionality was required to allow account ordering as well as direct payment. The site allows clients to create a Purchase Order, check order status and manage trade credit limits. Again, full integration with the ERP system allows for easy management of customer accounts and the simple-to-use account ordering facility provides added value to Leisuretec's customers, whilst cutting down account management time back of house.

Results

Leisuretec continues to lead the way in the A/V industry, with their full-featured B2B e-commerce platform providing measurable business growth. The site has provided an efficient means to order; it addresses most customer needs during the ordering process that previously required a phone call or email, thus reducing account administration and customer service enquiries for the sales team. It also provides a simple and convenient way for account holders to place and manage orders, thereby encouraging them to direct more business through Leisuretec.

Read their testimonial

We have always found Realnet straightforward, excellent at communicating and capable of implementing changes to the scope and design of the site quickly and easily. When we have needed advice about website development or SEO we always received prompt, knowledgeable in-depth advice and most importantly we felt that we were dealing with a company who knows their business. Read More.

https://www.leisuretec.co.uk/

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