Gee Tee Bulb Company Case Study
Gee Tee Bulb Company is a family-owned business that has been supplying a wide range of flower bulbs since 1961. With more than half a century of trading behind them, Gee Tee has become the supplier of choice for professionals, private users and commercial buyers boasting a broad range of products, from the humble Daffodil Bulb to the more extravagant Allium bulb.
Over many years, Gee Tee has developed a strong reputation and a loyal customer base who return directly for repeat purchases. However, they were missing a huge opportunity being found by new potential customers who are actively seeking products they sell.
Realnet developed a plan that would deliver Gee Tee immediate exposure and sales by targeting customer ready to purchase, and a long-term strategy for continued exposure and ongoing sales.
This multi-faceted approach builds a strong organic foundation through continual Search Engine Optimisation and supplemented by Pay-Per-Click advertising for added exposure and boosted sales.
Realnet crafted several Pay-Per-Click campaigns to acquire instant highly-targeted traffic to the website which has proved to be a great success introducing a route to the target audience.
Organic traffic for Gee Tee has seen a consistent growth month-on-month with the latest month (October 2018) seeing a 114% increase in traffic compared the start of the campaign 4 months earlier.
Efforts on SEO to date have seen a 130% increase in average Search Engine ranking positions for the client’s 7 highly-targeted keywords.
By integrating PPC and SEO, Realnet has been able to achieve stronger results which, together with Gee Tee’s hard work and loyal customer base, has resulted in an all-time high for monthly revenue, 8.1% higher than their previous record.
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