FFWD Case Study
FFWD is a bespoke service courier company based in Cambridge, with a national and international distribution service capability and a range of same-day/next-day delivery options, as well as excellent local storage and fulfilment solutions for its customers.
Their goal is to provide tailored, personalised service to their customers no matter where the delivery is going, with a focus on value for money and excellent customer service.
FFWD wanted to transform and revitalise their brand to create broader awareness and generate more enquiries for their courier and storage services.
They wanted a website that accurately represented their modern business, and that facilitated a slick and easy-to-use booking and enquiry flow for users.
After thoroughly reviewing the project brief and their existing digital solution, we developed a comprehensive new web strategy including a brand new website design to match their revised branding and colours, highly-focused content for immediate improvement in SEO, clear goal focuses to help customers make easy bookings and enquiries, and easily accessible Unique Selling Points to make new visitors feel at ease and engaged.
The new FFWD website is a modern, efficient and professional representation for the business online, generating traffic and leads from launch to serve our client’s goals.
The content on the website works hard at every level to sell the commitment FFWD makes to its customers, with a design that anchors the refreshed brand from the real world to digital.