Email Marketing Setup

To help you market to users of your website and encourage them to place further orders or enquiries with you, Realnet recommend using a purpose built email marketing package. This enables you to send out regular emails to visitors who have purchased from your site or registered to receive emails and offers from you.

We recommend using MailChimp as it offers a great balance between ease of use, useful features and competitive pricing. Realnet would help you set up your account, design a template for you to use and give you basic training on sending out your emails.

The sign-up form can be located in an individual page of your site if required, by embedding the MailChimp code. If you have an e-commerce website we can also include a sign-up tick box during the checkout process, which will then automatically add the visitor's email address to the MailChimp database.

MailChimp contains reporting features, so as well as being able to set and test different email types and response times, you will be able to analyse the effectiveness of these mailers.  If you opt for a Performance Package, Realnet can use the time available to assist with improving email conversion rates.

What's included:

  • Design of initial email template with one set of revisions if needed
  • Help you set up a MailChimp account (it needs to be on your email address)
  • Addition of sign-up code to one page of the site if required
  • Addition of sign-up code during the checkout process if required
Mailchimp email account
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Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.

Address

Realnet Ltd

  • The Studio
  • High Green
  • Great Shelford
  • Cambridge
  • Cambridgeshire
  • CB22 5EG
  • United Kingdom

Working Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday Closed - except emergency support
Sunday Closed - except emergency support