To help you market to users of your website and encourage them to place further orders or enquiries with you, Realnet recommend using a purpose built email marketing package. This enables you to send out regular emails to visitors who have purchased from your site or registered to receive emails and offers from you.
We recommend using MailChimp as it offers a great balance between ease of use, useful features and competitive pricing. Realnet would help you set up your account, design a template for you to use and give you basic training on sending out your emails.
The sign-up form can be located in an individual page of your site if required, by embedding the MailChimp code. If you have an e-commerce website we can also include a sign-up tick box during the checkout process, which will then automatically add the visitor's email address to the MailChimp database.
MailChimp contains reporting features, so as well as being able to set and test different email types and response times, you will be able to analyse the effectiveness of these mailers. If you opt for a Performance Package, Realnet can use the time available to assist with improving email conversion rates.
- Design of initial email template with one set of revisions if needed
- Help you set up a MailChimp account (it needs to be on your email address)
- Addition of sign-up code to one page of the site if required
- Addition of sign-up code during the checkout process if required