If your small business isn't on social media, you could be missing out on all sorts of opportunities.
These include finding new customers, insights into your business, audience and engagement opportunities with customers.
Social media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels.
Your type/sector of business will dictate which platform is best for you. The more traditional types of business will be better served by social media platforms such as Facebook and LinkedIn.
If you are a personality or influencer then your best bet will be to use the more modern platforms such as Tic Tok, Instagram and Snapchat. Twitter is great for short updates, announcements and link sharing.
Benefits of using social media for business
· Brand awareness
· Brand personality
· Thought leadership
· Increased website traffic
· Reputation management
· Analytics and insights
· Competitor analysis
· Targeted advertisements
Don’t try and force your business to work on a platform that isn’t the right fit. The best social media is the platform you can leverage for your business's specific goals.