Digital Marketing FAQs

General

There is no set cost for Digital Marketing. Many different options are available depending on your goals and budget. Our in-house team of digital marketing experts are here to help increase your online visibility, generate enquiries and sales, and help your business grow.

At Realnet we offer proactive Digital Marketing Packages tailored to our clients. Each package is personalised to be unique to you and your business needs and is created to monitor, analyse and improve the performance of your website.

Talk to us today to see how we can help.

The main reason Digital Marketing is vital is that your customers are online. Over 3 Billion people have internet access so it’s the perfect way to reach your target audience. It is also very cost-effective. There are many advanced targeting options meaning you can effectively target the exact people who will be interested in your business.

There are many more reasons why Digital Marketing can help your business grow so why not talk to us today to find out how exactly we can help?

Digital Marketing is an umbrella term for all your online marketing efforts. This includes SEO, Email, PPC, Social Media, Websites and other digital channels you use to connect with your current and prospective clients.

Search Engine Optimisation (SEO)

Search Engine Marketing (SEM) is the process of increasing your website's visibility in search engine results pages (SERPs) primarily through Paid Advertising.

Keywords are words and phrases that show what your content is about. They are the words that your target customers would search to find your page. It’s important that your keywords match the content on the page, or this will affect your chance of being shown on the search engine results page.

Local SEO is marketing your business to local people. This means when they search for a local business, they find you. This can include listings on directories such as Google My Business or Bing Places for business, localised content and online reviews.

This is a great marketing strategy placing your business in front of the customer at the exact moment they are looking for your services. An example would be plumbing businesses in Cambridge appearing in search results when a potential customer searches ‘Plumber Cambridge’.

Link building is acquiring hyperlinks from other websites to your own. Google sees these links as votes of confidence for your page and includes this when deciding your page ranking for certain keywords.

SEO means Search Engine Optimisation. This is the process of getting your website to show in organic (free!) search results. All search engines such as Bing, Google and Yahoo have search engine results pages (SERPs). This is what is shown when you search.

These pages consist of links to websites and other content such as videos and local listings. Your website being search engine optimised will make changes to your website that mean you are more likely to show on these pages as the search engines match the most relevant page.

Google Ads/PPC

The cost of Pay-per-click depends on your chosen keywords. It can vary depending on your business sector and several other things. Regardless of this, Google Ads spend can be controlled and changed whenever you like by setting a daily budget and maximum cost per click. This means PPC can be used to fit your budget and goals.  

PPC (Pay-per-click) is a type of marketing in which you pay for each time someone clicks on your website.

It commonly is used to refer to Google Ads (formally AdWords) but can also be Facebook advertising, Bing Advertising or any other online where you are paying per click.

You can advertise on Google by creating adverts in Google Ads. Other search engines like Bing can also be advertised on and have their own software to do so. This is usually Pay-per-click.

Social Media

Social Media Marketing (sometimes referred to as SMM) is a form of Digital Marketing that involves sharing and creating content on social media platforms to reach your marketing goals.

Content Marketing

Content marketing has many benefits way beyond what might be immediately perceived. Some examples are to build brand awareness, widen your reach, improve your organic traffic and help you rank better for your targeted keywords.

Content includes any form of digital material created for your target audience. Some examples are:

  • Website text, images, buttons
  • Blog articles
  • Case studies
  • Email content
  • Ad copy
  • Press releases
  • Social media posts
  • Promotional graphics such as banners

Content Marketing is a marketing approach that consists of creating and sharing valuable, relevant and consistent content to your audience.

By understanding our client's core business activities, objectives and target audience, we can produce valuable, relevant content as part of a broader strategic marketing plan.

By producing regular, informative content that illustrates how our clients can service their own clients' needs, Realnet's Content Marketing service works hand in hand with other digital strategies to develop and enhance engagement from the new and existing audience. This, in turn, drives better conversion of business goals for our clients.

Google Analytics

Google Analytics is a way of tracking people visiting your site. From adding a piece of code to your website you can gain meaningful data about your audience.

Email Marketing

Email Marketing is the use of email to promote products or services. This can be used to develop relationships with customers and clients by keeping them updated with news, special offers and new products.

We know that a good email looks great on any device that your customer might be using including desktop, mobile and tablet. As part of our email marketing campaigns, we’ll ensure all your emails look great on all devices.

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years and has affected how the world approaches email marketing.

At Realnet we’ll help guide you on best practices when it comes to Anti-Spam and Data Protection laws including GDPR.