Digital Marketing FAQs

General

There is no set cost for Digital Marketing. Many different options are available depending on your goals and budget. Our in-house team of digital marketing experts are here to help increase your online visibility, generate enquiries and sales, and help your business grow.

At Realnet we offer proactive Digital Marketing Packages tailored to our clients. Each package is personalised to be unique to you and your business needs and is created to monitor, analyse and improve the performance of your website.

Talk to us today to see how we can help.

The main reason Digital Marketing is vital is that your customers are online. Over 3 Billion people have internet access so it’s the perfect way to reach your target audience. It is also very cost-effective. There are many advanced targeting options meaning you can effectively target the exact people who will be interested in your business.

There are many more reasons why Digital Marketing can help your business grow so why not talk to us today to find out how exactly we can help?

Digital Marketing is an umbrella term for all your online marketing efforts. This includes SEO, Email, PPC, Social Media, Websites and other digital channels you use to connect with your current and prospective clients.

Realnet's digital marketing packages ensure that your website and marketing campaigns are professionally set up and managed to deliver maximum benefit to your business.

By understanding your objectives, marketplace and business, we are able to recommend and implement strategies using the most relevant and cost-effective digital marketing tools to generate more enquiries and sales for your business.

When it comes to your digital marketing, ask yourself…

  • Do you have an effective marketing strategy?
  • Do you have the time and expertise to manage your digital marketing campaigns?
  • Can you measure how effective your digital marketing campaigns are?
  • How are you analysing your marketing results?
  • Are you generating enough enquiries and sales?

There is no doubt that every business, no matter the size, market or location, can benefit from digital marketing.

You might be looking to: 

  • Develop a digital marketing strategy or plan
  • Update your website content and SEO to increase your visibility in search engine results
  • Run a pay-per-click ad campaign to directly target the people who are looking for your products or services, or target those who previously didn’t convert to your goal
  • Analyse data to understand customer behaviour and optimise your website for better user experience
  • Use social media to present your business to a new audience and generate new leads
  • Set up email campaigns to increase customer retention or repurpose older content
  • Incorporate marketing automation to nurture leads and improve your lead-to-customer conversion rate

Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.

Search Engine Optimisation (SEO)

Search Engine Marketing (SEM) is the process of increasing your website's visibility in search engine results pages (SERPs) primarily through Paid Advertising.

Keywords are words and phrases that show what your content is about. They are the words that your target customers would search to find your page. It’s important that your keywords match the content on the page, or this will affect your chance of being shown on the search engine results page.

Local SEO is marketing your business to local people. This means when they search for a local business, they find you. This can include listings on directories such as Google My Business or Bing Places for business, localised content and online reviews.

This is a great marketing strategy placing your business in front of the customer at the exact moment they are looking for your services. An example would be plumbing businesses in Cambridge appearing in search results when a potential customer searches ‘Plumber Cambridge’.

Link building is acquiring hyperlinks from other websites to your own. Google sees these links as votes of confidence for your page and includes this when deciding your page ranking for certain keywords.

SEO means Search Engine Optimisation. This is the process of getting your website to show in organic (free!) search results. All search engines such as Bing, Google and Yahoo have search engine results pages (SERPs). This is what is shown when you search.

These pages consist of links to websites and other content such as videos and local listings. Your website being search engine optimised will make changes to your website that mean you are more likely to show on these pages as the search engines match the most relevant page.

Google Ads/PPC FAQs

PPC (Pay-per-click) is a type of marketing in which you pay for each time someone clicks on your website.

It is commonly is used to refer to Google Ads (formally AdWords) but can also be Facebook advertising, Bing Advertising or any other online service where you are paying per click.

The cost of Pay-per-click depends on your chosen keywords. It can vary depending on your business sector and several other things. Regardless of this, Google Ads spend can be controlled and changed whenever you like by setting a daily budget and maximum cost per click. This means PPC can be used to fit your budget and goals.

You can advertise on Google by creating adverts in Google Ads. Other search engines like Bing can also display 'ads' and have their own software to manage this. Most services, whether search engines or social media such as Facebook, use a pay-per-click model.

Social Media

Social Media Marketing (sometimes referred to as SMM) is a form of Digital Marketing that involves sharing and creating content on social media platforms to reach your marketing goals.

If your small business isn't on social media, you could be missing out on all sorts of opportunities.

These include finding new customers, insights into your business, audience and engagement opportunities with customers.

Social media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels.

Your type/sector of business will dictate which platform is best for you. The more traditional types of business will be better served by social media platforms such as Facebook and LinkedIn.

If you are a personality or influencer then your best bet will be to use the more modern platforms such as Tic Tok, Instagram and Snapchat. Twitter is great for short updates, announcements and link sharing.

Benefits of using social media for business

·        Brand awareness

·        Brand personality

·        Thought leadership

·        Increased website traffic

·        Reputation management

·        Analytics and insights

·        Competitor analysis

·        Targeted advertisements

 

Don’t try and force your business to work on a platform that isn’t the right fit. The best social media is the platform you can leverage for your business's specific goals.

Your followers should know what to expect from you, so follow a consistent posting schedule, whether it be the number of times a week or certain days or even certain times of the day. This will also help you avoid posting too much, which can be off-putting for your followers. The best way to ensure success on social media is to go in with a plan. This means sitting down and coming up with a social media marketing strategy that includes each platform you plan to use. 

 

The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.

 

The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.

The best time to post on Instagram is 11:00 AM on Wednesdays.

The best time to post on Twitter is 8:00 AM on Mondays and Thursdays.

The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays.

 

This information was supplied by hootsuite.

Content Marketing

Content marketing has many benefits way beyond what might be immediately perceived. Some examples are to build brand awareness, widen your reach, improve your organic traffic and help you rank better for your targeted keywords.

Content includes any form of digital material created for your target audience. Some examples are:

  • Website text, images, buttons
  • Blog articles
  • Case studies
  • Email content
  • Ad copy
  • Press releases
  • Social media posts
  • Promotional graphics such as banners

Content Marketing is a marketing approach that consists of creating and sharing valuable, relevant and consistent content to your audience.

By understanding our client's core business activities, objectives and target audience, we can produce valuable, relevant content as part of a broader strategic marketing plan.

By producing regular, informative content that illustrates how our clients can service their own clients' needs, Realnet's Content Marketing service works hand in hand with other digital strategies to develop and enhance engagement from the new and existing audience. This, in turn, drives better conversion of business goals for our clients.

Google Analytics

Google Analytics is a way of tracking people visiting your site. From adding a piece of code to your website you can gain meaningful data about your audience.

Email Marketing

Email Marketing is the use of email to promote products or services. This can be used to develop relationships with customers and clients by keeping them updated with news, special offers and new products.

We know that a good email looks great on any device that your customer might be using including desktop, mobile and tablet. As part of our email marketing campaigns, we’ll ensure all your emails look great on all devices.

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years and has affected how the world approaches email marketing.

At Realnet we’ll help guide you on best practices when it comes to Anti-Spam and Data Protection laws including GDPR.

Unlike social media platforms, emails are personal and individualized to your most loyal consumers. The email content is designed specifically for individuals who are interested in and have agreed to receive email communications from your company. Your company needs to know its marketing return on investment (ROI). How much money did we spend on this marketing campaign vs how much did we make from it?  

And when it comes to ROI, email marketing continues to outperform other means of online marketing. For example, litmus.com notes that ROI from marketing is estimated to be at £36 for every £1—significantly higher than other channels.