Digital Marketing Frequently Asked Questions

What is Digital Marketing?

Digital Marketing is an umbrella term for all your online marketing efforts. This includes using SEOEmailPPCSocial MediaWebsites and other digital channels to connect with your current and prospective clients.


Why do I need to market my business online?

The main reason Digital Marketing is vital is that your customers are online. Over 3 Billion people have internet access so it’s the perfect way to reach your target audience. It is also very cost-effective. There are many advanced targeting options meaning you can effectively target the exact people who will be interested in your business. There are many more reasons why Digital Marketing can help your business grow so why not talk to us today to find out how exactly we can help?


How much does Digital Marketing cost?

There is no set cost for Digital Marketing. Many different options are available depending on your goals and budget. Our in-house team of digital marketing experts are here to help increase your online visibility, generate enquiries and sales, and help your business grow.

At Realnet we offer proactive Digital Marketing Packages tailored to our clients. Each package is personalised to be unique to you and your business needs and is created to monitor, analyse and improve the performance of your website.

Talk to us today to see how we can help or you can read more here.


What is SEO?

SEO means Search Engine Optimisation. This is the process of getting your website to show in organic (free!) search results. All search engines such as Bing, Google and Yahoo have search engine results pages (SERPs). This is what is shown when you search. These pages consist of links to websites and also other content such as videos and local listings. Your website being search engine optimised will make changes to your website that mean you are more likely to show on these pages as the search engines match the most relevant page. 


What is Link Building?

Link building is acquiring hyperlinks from other websites to your own. Google sees these links as votes of confidence for your page and includes this when deciding your page ranking for certain keywords.


What is local SEO?

Local SEO is marketing your business to local people. This means when they search for a local business they find you. This can include listings on directories such as Google My Business or Bing Places for Business, localised content and online reviews.

This is a great marketing strategy placing your business in front of the customer at the exact moment they are looking for your services. An example would be plumbing businesses in Cambridge appearing in search results when a potential customer searches ‘Plumber Cambridge’.


What are keywords and why are they important?

Keywords are words and phrases that show what your content is about. They are the words that your target customers would search with to find your page. It’s important that your keywords match the content on the page or this will affect your chance of being shown on the search engine results page.


What is Search Engine Marketing?

Search Engine Marketing (SEM) is the process of increasing your website's visibility in search engine results pages (SERPs) primarily via Paid Advertising.


How do I advertise on Google?

You can advertise on Google by creating ads in Google Ads. Other search engines like Bing can also be advertised on and have their own software to do so. This is usually Pay-per-click.


What is Social Media Marketing?

Social Media Marketing sometimes referred to as SMM is a form of Digital Marketing that involves sharing and creating content on social media platforms to reach your marketing goals.


What is Content Marketing?

Content Marketing is a marketing approach that consists of creating and sharing valuable, relevant and consistent content to your audience.

By understanding our client's core business activities, objectives and target audience, we are able to produce valuable, relevant content as part of a broader strategic marketing plan.

Producing regular, informative content that illustrates how our clients can service their own clients' needs; Realnet's Content Marketing service works hand in hand with other digital strategies to develop and enhance engagement from the new and existing audience. This, in turn, drives better conversion of business goals for our clients.


What is classed as 'content'?

Content includes any form of digital material created for your target audience. Some examples are:

  • Website text, images, buttons
  • Blog articles
  • Case studies
  • Email content
  • Ad copy
  • Press releases
  • Social media posts
  • Promotional graphics such as banners


How can Content Marketing help my business?

Content marketing has many benefits way beyond what might be immediately perceived. Some examples are to build brand awareness, widen your reach, improve your organic traffic and help you rank better for your targeted keywords.


What is Google Analytics?

Google analytics is a way of tracking people visiting your site. From adding a piece of code to your website you can gain meaningful data about your audience.


What is Email Marketing?

Email Marketing is simply the use of email to promote products or services. This can be used to develop relationships with customers and clients and keep them updated with special offers, new products etc.


Are Realnet’s Email Marketing campaigns mobile-friendly?

We know that a good email looks great on any device that your customer might be using including desktop, mobile and tablet. As part of our email marketing campaigns, we’ll ensure all your emails look great on all devices. 


Do Realnet’s Email marketing campaigns meet GDPR standards?

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years and has affected how the world approaches email marketing.

At Realnet, we’ll help guide you on best practices when it comes to Anti-Spam and Data Protection laws including GDPR.


What is PPC?

PPC (Pay-per-click) is a type of marketing in which you pay for each time someone clicks on your websites.

It commonly is used to refer to Google Ads (formally AdWords) but can also be Facebook advertising, Bing Advertising or any other online where you are paying per click.


Is PPC expensive?

The cost of Pay-per-click depends on your chosen keywords. It can vary depending on your business sector and several other things. Regardless of this, Google Ads spend can be controlled and changed whenever you like with you setting a daily budget and maximum cost per click. This means PPC can be used to fit your budget and goals. 


Have another question? 

Contact us today and we will be happy to answer any question you may have, call on 01223 550800.

Contact us today

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Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.


Realnet Ltd

  • The Studio
  • High Green
  • Great Shelford
  • Cambridge
  • Cambridgeshire
  • CB22 5EG
  • United Kingdom

Working Hours

Monday 09:00 - 17:30
Tuesday 09:00 - 17:30
Wednesday 09:00 - 17:30
Thursday 09:00 - 17:30
Friday 09:00 - 17:30
Saturday Closed - except emergency support
Sunday Closed - except emergency support