Cintra Case Study

Cintra Language Services Ltd is a leading translation agency based in Cambridge providing a broad range of language services including translations, editorial and interpreter services since 1995.

Introduction

Cintra Language Services Ltd is a leading translation agency based in Cambridge providing a broad range of language services including translations, editorial and interpreter services. Cintra has been offering services to public and private sector clients in the UK since 1995, supplying highly trained, qualified and security-vetted interpreters for face-to-face meetings or over the phone in over 100 languages, where and when they are needed, within very tight timescales.

Challenge

Cintra has a range of clients with many different needs, and one of the key challenges for the new website was to ensure that the visual and text cues were broad-based enough to appeal to both public and private sector clients, and focussed enough to communicate Cintra’s specialist services effectively.

Solution

The website’s design hierarchy ensures that the services take prominence on the home page, with clearly defined main service entry points based on client requirements and a mega menu offering easy navigation.

Audience-neutral imagery, keywords focussing on Cintra’s specialist capabilities, and a clear indication of professional accreditation give the site the authority that supports Cintra’s broad yet targeted range of services.

Simple navigation leads visitors to pages for general enquiries, estimate requests and for interpreters to register their interest in working with Cintra.

Embedding feeds from the Cintra Twitter account and WordPress blog site to the website footer also help to keep the website looking up-to-date and current.

Results

The client has a website that looks professional yet engaging and builds upon the Cintra brand.

The imagery used throughout the website reflects the services provided by Cintra with a clear emphasis on people engagement, service orientation and ‘contact us’ goal conversion.

Built on the LeanCMS platform, the website is easy to maintain with various form submissions set up to notify relevant members of staff about enquiries via email.

https://www.cintra.org.uk

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