Build and Deployment
Websites as machines
Realnet doesn’t just build you a website, we plan, design and create a machine for attracting the right visitors and converting them into enquiries, leads or sales.
Not your average website project
We are different. Our websites are built with one aim in mind – fulfilling your goals. Right from the outset, the planning and design of your website are guided by a Digital Marketing Plan that ensures everyone involved understands why the website exists. Everything else stems from this principle of ‘what is the point of this website’.
Building your website
Our developers utilise our own PHP web platform and extensive code library to program websites quickly, to budget and with a minimum of fuss. Using concepts from either our in house designer, clients or third-parties, we build websites conforming to best practice, including:
- Responsiveness (mobile-friendly)
- Spam protection
- Easy-to-use CMS (content management system)
Our websites don’t just contain pages of information. We create ‘landing pages’ throughout the website that bring together specific information about a product or service with relevant dynamic content such as news, blogs, case studies, testimonials, galleries, team profiles etc.
These pages amplify your content and keywords in an ethical best practice manner and provide audience groups with several ‘jumping off points’ to either find out more or complete one of your goals (buy or enquire).
When we finish your website, we don’t just make it ‘live’. We make it market-ready with:
- Comprehensive re-directs (if an old website has been superseded)
- Implementation of a secure certificate (SSL) as standard
- Inclusion of Google Analytics code
- Cookie banner and GDPR compliant procedures
- Setup of associated Google Places and Bing My Business profiles
- Google Search Console setup and linking
- Sitemap registration with search engines
After that, we provide ongoing hosting and digital marketing services along with technical support and friendly advice.