B2B E-commerce Websites

At Realnet, we specialise in optimising websites to suit you and your business needs. We work closely with our clients to help manage their B2B e-commerce websites to be goal-orientated to deliver core business objectives.

Looking to update your existing B2B e-commerce website?

Our experienced team of digital marketing and design experts can help update and refresh your B2B e-commerce website with support in:

  • Website design to complement your company’s branding 
  • Content marketing creation and support
  • An SEO strategy to match the demand for your product or service with the people who are searching for it 
  • Integration support with existing systems

A diverse portfolio of e-commerce solutions

We pride ourselves on being able to assist any industry with their website and have delivered B2B e-commerce solutions for a variety of products including:

  • Jewellery
  • Hi-tech equipment
  • Garden & horticulture
  • Education
  • Health & beauty
  • Veterinary
  • Specialist products

We have also provided B2B website solutions for non-physical products such as online training courses and books/media.

E-commerce integration

Our team of experts can help with tailored e-commerce integration solutions to suit your needs. From initial online customer registrations, through automatic or semi-automatic account generation to quote and order processing, Realnet provides a flexible integration that ensures your customers can get buying quickly.

We have provided robust, innovative e-commerce integration solutions for:

  • Microsoft Dynamics NAV
  • Sage
  • SAP
  • Plus, many more industry-specific systems

Realnet’s LeanCMS Platform

As well as allowing secure access to clients, the Realnet LeanCMS e-commerce platform contains a suite of built-in features to make your trade customer experience easy and encourage sales including:

  • Delivery prices linked to order value or weight
  • Volume discounts
  • Discounts based on customer bands/rating
  • Order history
  • Product purchase history
  • Multiple shipping address storage
  • Credit account facility

Sell to both B2B and B2C customers

Our LeanCMS e-commerce package is suitable if you sell products to trade and distribution partners as well as retail customers. The platform allows both customer types to be handled as distinct audiences. Key features include:

  • Flexible pricing structures
  • Numerous sales volumes
  • Different delivery costs
  • Various payment methods i.e. credit accounts for trade

Your refreshed e-commerce website will allow you to change what matters without duplicating general information like product descriptions, imagery and catalogue structure.

Helping you generate new trade customers

Making sales to existing customers is one thing, but developing your website hand-in-hand with our digital marketing team ensures that SEO (search engine optimisation) is at the heart of your website. 

Once on the website, we encourage new trade customers through specific calls to action. These are funnelled through to a trade registration form that seamlessly integrates with your website customer database, allowing you to activate new customers.


Contact us to take your business to the next level

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Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.


Realnet Ltd

  • The Studio
  • High Green
  • Great Shelford
  • Cambridge
  • Cambridgeshire
  • CB22 5EG
  • United Kingdom

Working Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday Closed - except emergency support
Sunday Closed - except emergency support