Why choose email marketing to help grow your business?
Friday, 29th July 2016
Why Choose Email Marketing to help grow your business?
With Email marketing you can do more with less, you can easily connect with your audience in a highly personalized and targeted way, whilst staying on budget. Some marketing trends come and go, however email still remains the most powerful channel available to the modern marketer, and here is why.....
Email has large reach – Almost everybody who is online has an active email address, therefore when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.
Email delivers your message to right audience - Email is the proven marketing channel to ensure your audience gets your message. Your subscribers have explicitly told you they want to hear from you when they signed up for your email list, meaning they are already interested in your product or service.
Email drives conversions - For a marketer focused on nurturing leads and driving conversions, email marketing trumps all other communication channels for business. When it comes to conversions, there isn’t a more powerful channel than email. Regardless of whether the conversion is in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers. the average click-through rate of an email campaign is around 3% (of total recipients), compared to the average click-through rate from a tweet being around 0.5%, which means you are 6x more likely to get someone to click-through to your website via email than you are from Twitter
Email has a higher ROI – With email’s ability to drive conversions, and being able to deliver personalized and relevant messages, it makes sense that it is also the most cost effective marketing channel to drive ROI (return on investment).
Email is the preferred communication channel - For many, social networks are a personal form of communication used to keep up to date with friends & family. When people log in to their social media accounts, they are usually there to see photos and updates from people they know and care about. Email on the contrary, is much more professional. People expect to receive information about products and services through emails. Studies show 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.
Email is an open platform – Email isn’t owned or controlled by any one particular entity. It’s an open communication platform and there are a multitude of services that provide access to send and receive email. The diverse array of companies involved in email marketing ensures that no one party can make changes that are going to have a widespread effect, and unlike Facebook or Twitter, if you invest the time and money into building a great email list it’s an asset you will own and be able to leverage without the threat of someone limiting its effectiveness.
Email will be around forever - Email has a long history of stability and is consistently growing, therefore Building your email list, (unlike building a social media following) is a stable long-term investment that will pay off for many years to come.
In conclusion, you have many marketing channels available to reach your audience, however with limited time and resources you need to prioritise your efforts. As explained in the reasons listed above, email marketing is the most effective channel to attract, engage and connect with an audience, helping to drive sales and revenue for your business.
So start using email marketing to your advantage today, and you will find it will help increase sales and revenue right away. Contact us at Realnet for help with all your web needs.