There are many challenges to overcome when it comes to running a business – from ensuring your product or service stands out from your competitors to the daily management of sales, marketing, goal-setting and revenue tracking, staff and more, it really is a lot to think about.
But fortunately, when it comes to managing incoming website visitors there are tools that can really help ease the load.
One of the simplest and most effective tools you can add to your website is a Hello Bar – a lead generating communication plugin that you can customise to encourage site visitors into your sales funnel.
How do Hello Bars work?
Hello Bars are digital elements that sit either at the top or bottom of a specified page. They are designed to drive site visitors to a specific goal - predominantly they’re used to send people to a landing page with a promotion or sales focus, but they can also be used to collect details such as email addresses, show further contact details for your business, show social media details or display promotional messages.
They are responsive, meaning they’re designed to work on desktop, mobile and tablet versions of your website.
They are very easy to set up, and from colours, fonts and styles, are easily customisable to suit the look and feel of your website.
What are the benefits?
Using a Hello Bar has one clear objective: improve website conversion rates. Simply put, a Hello Bar is an Always-On lead generator that you can customise, change, refresh, test and measure - it doesn’t rest, or only have an 8-hour workday.
So whenever a visitor lands on your website where a Hello Bar has been implemented, the opportunity to engage with them is not wasted.
And performance can be tracked so that you’re aware of how effective the Hello Bar has been in driving your objective.
Some pointers on implementation
- Have a clear goal in mind when you set your Hello Bar up, and if it’s driving to a landing page, make sure that page is also optimised for performance towards your goal
- Customising the Hello Bar is important - it needs to stand out, but also complement your overall site design
- Use A/B testing to understand which variations of your Hello Bar deliver the best results.
- Implement different variants on different pages, and measure which one works best
And remember, even if you’ve implemented a Hello Bar on your website, you still need to drive traffic to the site in the first place.
So make sure your SEO and digital marketing is on point - it’s a comprehensive strategy that will ultimately serve your goals best!