In an ever-expanding world, it’s becoming tougher and tougher to get your marketing messages across to prospective clients.
We live in a time of complete information overload thanks to the technologies we have in the palm of our hands, meaning attention spans are shorter and getting through to your intended target is proving tougher than ever.
You have a very limited window to get your point across, so focus on these three areas when it comes to marketing your business or product.
Focus on conversion, not leads
For many marketers, landing leads is the be all and end all. They get people to the funnel, but the reality is that very few pass through and become clients. Once you have those leads, focus on nurturing them. Stay in touch via email, keep top of mind, keep selling your product/solutions without coming across as ‘spammy’. It’s a busy marketing landscape out there … if you can add a personal touch, chances are you’ll have the edge on your competitors.
Content remains king
There was a time when a few funky graphics or images dominated the marketing landscape, but in recent times we have seen a return to cleverer and more informative editorial content. Whether you are writing newsletters, social media posts or copy for your website, make sure you capture the reader’s attention by with engaging content, not just mindless ramblings to fill space.
Know who you’re writing for
As mentioned before, there is a lot of noise out there. However, the better you know and understand your audience/clients, the more defined and to-the-point your messaging can be. If you write creative content that resonates with them, there is a much higher chance of engagement and, ultimately, conversion.