The increasing importance of technology for marketing

Tuesday, 2nd February 2016

There is an image of the Marketing Manager/CMO/Brand Manager looking after a companys creative imag

There is an image of the Marketing Manager/CMO/Brand Manager looking after a company’s creative image, organising trade shows, brochures and press releases. As the web continues to increase in influence, this role has become ever more technologically based. This growing role of technology in marketing is sparking the rise of the Chief Marketing Technologist (CMT) in larger organisations.

With the abundance of data now available on website usage, search engine optimisation, social media search engine optimisationactivity and pay-per-click campaigns the type of marketer required to maximise the benefit of all of this is becoming more technical.

However, creating the extra position within a manufacturing or distribution company is often a challenge. Unless you are Google or Apple, your marketing budget isn’t as large as you would like it to be. Realnet work with our clients to break down the data into meaningful analysis and recommendations which can help the traditional head of marketing make more of the technologies that are available. A reliable web partner can help you navigate through the blizzard of data and focus on the areas that can give you the best short, medium and long term gains.