SSL Certificates consumer confidence in the little green lock

Thursday, 9th February 2017

Website security is absolutely vital for consumer confidence.

Here’s a statistic to make you sit up and take notice… by 2020, the value of online retail spend will exceed $1-trillion per year.

In the UK, by February last year alone, the average weekly online retail value was in excess of £870-million – an increase of 13% on the same period in 2015.

And what this means, amongst any other things, is that millions of people are entrusting their private credit or debit card details, and other priavate details including addresses, ID numbers and other bits of information to a number of payment and account gateway systems on millions of websites.

Frighteningly, the simple fact is that hackers have become increasingly sophisticated in their methods for scraping that information for nefarious purposes. By 2020, it is expected that online fraud will total in excess of $25-billion per year, with current figures already in excess of $10-billion per year.

So if your website has functionality that requires private information, you need to ensure that you’re doing everything you can to protect the privacy of those details, and that means having a Secure Server Licence Certificate (SSL).

What SSL is and why you need it

SSLs operate between a visitor’s browser and your website or application. It’s an industry-standard mechanism that ensures the encryption of data being passed backwards and forwards, so that no unauthorized person can spy on and hack the information.

At a consumer level, the SSL credential identifies the owner of the website which also creates an additional layer of trust. Put simply, your customers will know with whom exactly they’re doing business.

And consumers will be able to see instantly whether your site has a SSL in place – the little green lock icon in the URL bar indicates that one is in place.

As a business owner, what do you need to know?

There are different types of SSL that come with different costs.

For the safeguarding of personal information alone, the SSL will cost a lot less.

For retail sites, however, the cost can be considerable (and on a year-by-year basis). But the price is worth the benefit of knowing that consumers will have confidence to shop with you.

Another benefit of having an SSL in place is that it has become a ranking factor for Google, which given the competitive nature of online retail in particular, is a major factor.

There are a numer of companies that offer SSL options, so research and select carefully.

If you need help with your website,  please don't hesitate to contact us or call 01223 55080.

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