Did you know, Facebook is not just great for keeping up to date with friends and family, it is also an impressive business tool? It can help you reach new audiences, promote your content and raise brand awareness – thus bringing your more enquiries and sales.
Here are some quick tips to help you use Facebook efficiently:
1. Get to know your customer
Who are you aiming your product at? Age, location, profession, interests? What matters to them? How can YOU help THEM?
2. Create appealing adverts
What interests your customers? Images and videos are a great way to capture your audience’s attention. Use simple text, which gets your message across quickly, to keep your customer captivated. Customers need to know what they are looking at straight away, they do not want to work for the information. Maintaining the customer’s attention is key.
3. Share News and Blogs
Sharing interesting facts, exciting news articles and blog posts relevant to your industry is perfect for engaging with your target audience and maintaining their attention.
4. Clear calls to action
What would you like your customers to do next? Click a link, go to your website, make a purchase, share your information, follow you, etc. Creating clear calls to action on your posts or ads will help guide your customer on their journey.
Everyone loves a freebie! Competitions are a great way to promote your business, gain new followers and raise your brand awareness. By giving away something that appeals to your target audience you are not only encouraging them to engage with you but bringing them that step closer to becoming a paying customer.
6. Analyse your results
Something a lot of people forget is to check the performance of their ad or post. How much interaction did each post get? What worked? What didn’t work? Knowing what appeals to your target audience, allows you to can create more targeted posts in the future and keep your audience captivated.
With 42% of marketers reporting that Facebook is critical to their business and over 1.40 billion people logging on daily, Facebook is one of the simplest and most efficient ways to promote your business and generate new leads, so what are you waiting for?
Contact Realnet today to see how we can help with your Social Media…