Shortform URLs and digital marketing

Posted on: Mon, 01/10/2018

Getting people to the right page on your website can be a challenge…

Consider the following: you’ve got a specific product or service you’d like to promote, and you’ve set up a marketing campaign to support that, but the page URL for this particular offer is

Hardly a compelling URL to have to include on a digital post, or anywhere for that matter!

So what’s the best way to get people to that page without them having to type that all in (which they simply won’t do!)?

There are two options…

Shortform URLs

These are technical plug-ins or add-ons that allow you to enter your extremely long URL and spit out a shortened version that’s far easier to articulate in marketing efforts.

There are a number of online services you can use, including and TinyURL, but they come with the disadvantage of being generic, so your brand name won’t appear in the URL they shorten for you.

Many CMSs will, however, include this feature, so if you’re managing your own content on-site, or can ask your content management partner to do so for you, you should be able to get a branded shortform URL – the better solution in this case!

Sending people to your home page

Ultimately though, the best way to convert people to the specific page you’re marketing is to send them to your home page and ensure there’s a prominent link taking them to the relevant page.

For advice on how best to market your products and services online, contact Realnet today on 01223 550800.

Contact us today

Shortform URLs and digital marketing
enlarge image

Subscribe to our Newsletter

* indicates required

Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.


Realnet Ltd

  • The Studio
  • High Green
  • Great Shelford
  • Cambridge
  • Cambridgeshire
  • CB22 5EG
  • United Kingdom

Working Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday Closed - except emergency support
Sunday Closed - except emergency support