Internet speeds are getting faster. It’s safe to say that most of your customers take higher than average speeds for granted. To an end user, internet speed is not about data transfer rate: it’s about how quickly information appears before them, or how long it takes to get a response. You can have the fastest broadband connection in the world, but if you are trying to view a website built in 2005 on a now-unsupported content management system the user’s experience could still be slow.

Users’ expectations are increasing. Most sites are quick to respond. Evidently the load time before prospective visitors give up – and hit the back arrow – is reducing. You’ve got approximately 5 seconds to reach many prospective customers or clients, as their unrealised visit is unlikely to show in your analytics stats, you will usually never know what you’ve missed.

If you think your site is loading slowly, it probably is. There are plenty of ways of checking things. You can get amazing statistics from Pingdom, GTmetrix and Google PageSpeed Insights. Test out your pages, if the response is more than a few seconds, then get it sorted out. It may be your website host, the content management system or the coding. But all these can be changed, more easily than you think.

Realnet Cambridge can help bring your website up to speed and date. Our business is to help your business. So contact us today, to find out how your website can make an impression on your customers quickly and effectively.