Google’s free directory listing, which offers businesses of any kind the opportunity not only to list their location, opening hours, contact information, images and more, but also helps connect businesses to customers through Search and Google Maps, is an absolute must-have for business owners and marketing managers.
To help promote the value that Google My Business brings, the search engine giant has enlisted two major celebrities in former world heavyweight champion boxer Anthony Joshua and Bafta-winning actor Sheridan Smith to encourage the British public to seek out local businesses and support them.
The marketing campaign, which sees Joshua stop by his local MOT Test Centre in Golder’s Green and Smith stop at her local Fish ‘n Chip shop on her way home, is designed to help small businesses recover from what has been a very tough year financially, due to Covid-19 lockdown measures.
Google conducted research via YouGov into public sentiment around local business in the past 8-10 months, and found that nearly 90% of people felt a more positive connection with their local businesses.
The campaign, a creative response to the above research, also encourages customers to leave positive reviews on businesses’ Google My Business listings, which some 70% of business owners say is one of the best ways to encourage new trade.
Google My Business is free and easy to set up, and offers businesses – other than the aforementioned location details – the opportunity to post:
- News snippets
- Photos and videos
- Special offers and more
There are also detailed insights into how many people visited your Google My Business profile, how many searches you appeared for, website clicks via your Google My Business page and more.