SEO: organic results and the reality of Google

Tuesday, 3rd July 2018

Holding top spot in an organic Google search listing is simply no longer enough to drive traffic.

Back in the ‘good old days’ (around 2010), getting your SEO right meant you were able to hold down a top 3 spot in a Google search result, and this in turn meant an abundance of traffic to your site directly from your organic listing.

Fast forward about 8 years, and things have changed a huge amount – statistics reveal that traffic to most sites holding top 3 organic listings is dwindling, and that increasingly, businesses are having to compete on more than one front (in Google terms) to maintain the amount of traffic coming to their sites from the organic results the Search Engine giant produces.

So what has changed? Specifically, it’s a raft of paid listings, starting all those years ago with the coloured panel of results, and which now manifest themselves as the ‘shop’ carousel, that has pushed organic listings further and further down the page, and out of users’ eyelines.

What does that mean?

Well, it’s simple – if you’re holding your own in the top 3 of the organic listings, that means your SEO is actually really pretty good.

But ultimately, if you really want to punch above your weight, you’ve got to consider paid search advertising campaigns, and maximise alternative marketing channels such as social media campaigns.

To stay ahead of the competition, speak to Realnet today to ensure your SEO and digital marketing campaigns are working for your business.