Over the summer, Google announced it wouldSafe and Secure start giving preferential treatment to sites with HTTPS encryption by default. This is in response to increasing security concerns on the web including the Edward Snowden leaks, various sites having their user details stolen, Shellshock vulnerability that affected most web servers and more.
Also, visitors are more likely to buy from secure websites. For now this is only a very small factor in your search engine rankings, but it could well grow over time. Indeed they have stated that they would eventually like to see the internet populated only with encrypted sites.
In the past, adding encryption to your website often needed a dedicated server and slowed down your website. With the improvements of cloud server technology and encryption algorithms it’s now much more viable for smaller websites. As always,
Realnet are happy to help if you’d like to discuss this further.