Especially in 2023, social media is a powerful tool for businesses to connect with target audiences, increase brand awareness, drive sales, develop communities and brand evangelists and build robustness into future planning.
However, creating and executing a social media marketing plan can be overwhelming, especially if you don’t have the right tools to help you out. But fear not, there are some excellent tools available to help you plan, implement and measure your social media campaigns!
CoSchedule, Hubspot, and Canva are three tools that can make the process of creating and executing a social media marketing plan a lot easier. Here’s how you can use them to create a plan that will help you achieve your marketing goals:
Where to start
Before you get going with the tools to implement, measure and optimise your social media campaigns, just make sure you’ve got all your ducks in a row, as follows:
Define your goals and target audience
Before you start planning your social media marketing campaign, you need to define your goals and target audience.
- Are you trying to increase website traffic, generate leads, or boost sales?
- Who is your ideal customer, and where can you find them on social media?
Once you have a clear understanding of your goals and target audience, you can start planning content and getting your schedule in place. For more guidance on this aspect, check out our articles here
CoSchedule: a planning lifesaver
CoSchedule is a social media marketing project management platform that allows you to create a content calendar and schedule your posts in advance, saving you time later when things may be more hectic (due to all those new leads and sales coming in!).
CoSchedule includes a range of features such as a drag-and-drop calendar, social media scheduling, task management, team collaboration tools and performance analytics.
But best of all it integrates with various popular tools like WordPress, Google Analytics, and social media platforms like Facebook, Twitter, LinkedIn, Instagram and TikTok, meaning you It also provides content marketing education and resources to help businesses improve their marketing strategies.
You can use CoSchedule to plan your social media posts for the entire month or even the entire year. This tool also allows you to collaborate with team members, track analytics, and integrate with other marketing tools such as HubSpot.
To get started with CoSchedule, create a new content calendar and add your social media profiles. Then, start planning your content by adding social media posts to the calendar. You can also add blog posts, email campaigns, and other marketing materials to your content calendar.
Hubspot: perfect to track your leads and customers
Hubspot is a Customer Relationship Management (CRM) tool that allows you to track your leads and customers across all of your marketing channels.
You can use Hubspot to capture leads from your social media posts and track their behaviour across your website.
To get started with Hubspot, create an account and integrate it with your social media profiles. Then set up lead capture forms on your website and social media profiles. Use the data you collect from these forms to create targeted email campaigns that convert leads into customers.
Stylish graphics with Canva
Canva is a design tool that allows you to create stunning visuals for your social media posts. You can use Canva to create custom images, infographics, and social media graphics that are optimised for each platform, saving you an incredible amount of time.
To get started with Canva, create a free account and choose a template or design from scratch. You can then customize your design by adding text, images, and other elements to really make it stand out.
Finally, download your design and use it in your social media posts.
Monitor and analyse your results
Once you’ve implemented your social media marketing plan, it’s important to monitor and analyse your results.
There are various tools you can use to measure the results of a social media campaign, including:
- Social media analytics tools such as Hootsuite, Sprout Social, or Buffer.
- Google Analytics to track website traffic and user behavior from social media.
- URL shorteners like Bitly to track click-through rates.
- Social listening tools such as Brandwatch or Sprinklr to track mentions and sentiment.
- Survey tools like SurveyMonkey to gather feedback from your audience.
- Native analytics tools on social media platforms such as Facebook Insights, Instagram Insights, or Twitter Analytics.
- Heatmap and user testing tools such as Hotjar or Crazy Egg to understand how users interact with your content.
By using these tools, you can analyse engagement metrics, track clicks, measure conversion rates, and understand audience behaviour to optimise your social media campaigns.
Want to know more about how you can build, implement and optimise highly-effective social media campaigns using the tools above? Speak to our digital marketing team today – call us on 01223 550800 or email email@example.com.
Find out more about our digital marketing capability, or simply drop us a line to ask a question, we’re always happy to help!