The start of 2017 has proven to be both a busy and a successful one for Realnet, with a number of brand new client solutions going live during the course of the first three months of the year.
Simple solutions for complex needs
Of the most recent site launches is long-standing client EMC Hire Ltd’s latest website (www.emchire.co.uk) which offers a brand new look and feel, new front-end features and an improved Content Management System.
EMC Hire specialises in RF and Electromagnetic Compatibility testing equipment hire, and with a large and complex catalogue, needed the site to allow easy product search and navigation, as well as simple order enquiry processes.
Realnet’s updated site offers improved visual impact, with clearly-defined product entry points, large image carousel on the home page, and a news module to keep content on the site fresh and up-to-date.
Built on the LeanCMS platform, the company is now able to manage both product information and special offers with ease – the latter displayed on a rotating image carousel on the home page to create visual impact.
New clients from old
Last month saw the launch of the new Cintra Language Services site (www.cintra.org.uk). Cintra, who bought out existing Realnet client First Edition Translation Ltd, were so impressed by their new acquistion’s website that they requested Realnet to complete a new Cintra site to support their re-branding exercise.
Amongst the challenges was to create a site that built on the business’s existing brand profile in the public sector, whilst also appealing to potential clients in the private sector too.
Carefully selected imagery, clear and direct messaging and obvious service entry points into the site have ensured that the new Cintra Language Services site has the broad-based yet targeted look and feel to attract the right customers.
Constructing success
Celebrating another successful launch is Constructor Hub (www.constructor-hub.co.uk).
Offering an online connection portal for construction industry buyers of contracting and supplier services was always going to be a challenge, but Realnet worked closely with Constructor Hub to ensure the right messaging, entry points, search intelligence and user journeys could be worked into an attractive web solution.
Realnet also carried out an effective digital marketing campaign to stimulate brand awareness and encourage early adoption by both buyers and service suppliers.
Beauty in refinement
In the competitive world of beauty and grooming products, making an impact can be a challenge. For Moroccan oil product specialist Gelise (www.gelise.co.uk) Realnet proved to be the ideal partner to produce an impactful, visually-stimulating and efficient e-commerce solution to power Gelise’s range of products.
From Argan Oil and Prickly Pear Oil to Rose Water and Henna Hair products, Gelise needed a site that simultanesouly gave visual and text information, as well as obvious purchase and basket cues to ensure high sales conversion.
Realnet’s solution makes the most of beautiful imagery, combined with clear information and ease-of-use to ensure Gelise’s business grows from strength to strength.
The perfect fit
TBT Uniforms (www.tbtservices.co.uk), a specialist provider of branded professional uniforms, commercial laundry services and rental and sales of uniforms, approached Realnet to build a solution that focussed on TBT’s unique selling points – quality, comfort and style, personalisation, local service and environmental awareness.
The solution Realnet developed offers a showcase of TBT’s products not only to encourage enquiries, but to bring the personalised service elements and quality to the front of the site.
A case study module and messaging that reinforces the company’s ethical approach to disposal of old garments, packaging and boxes helps build trust, while enquiry forms on inner product pages enable visitors to make enquiries with ease.
Finally, the website is easy to maintain, allowing daily updates of the key home page elements to keep the site looking fresh.
If you would like advice or help with your digital solutions, please contact Realnet.