Keeping up to date with the latest website trends is one sure-fire way to ensure that your business continues to attract new customers via your digital channels.
Aside from the more technical aspects of having an efficient website, such as good content, mobile responsiveness, up-to-date meta data, image tags and so forth (most of which your customer never sees), your website’s design needs to be on point to ensure that visitors are immediately attracted and engaged.
So what are some of the design trends for 2022 that you need to be aware of? Let’s take a look…
The One Page Website
In the spirit of simplicity and minimalism, one of the key trends for 2022 is the rise of simple, effective one-page websites. These sites generally work as pure marketing sites focused on driving visitors to a clear goal such as a contact form submission and are generally used by businesses with very focused services, or for portfolios that showcase a business’s work.
Letting the ‘Hero Image’ section work harder
For a long time, the top of website homepages has been dominated by large images either in single format or in carousels. This trend is changing, with modern website design trends changing things up by using words, colours, shapes and bold typography to attract visitors’ attention and encourage engagement.
Bigger, bolder typefaces
Sometimes actions speak louder than words, but when it comes to website design the words play a huge role! Using large, modern and unique (although web-friendly) typefaces to really drive home the core business focus is one of the main trends for design this year. Mixing up font colours to create visual contrast is another way to use typography as the main visual focal point on a home page.
Cutting Edge with Nostalgia
The mix of retro imagery – often in the form of illustrations and graphics rather than actual images – and ‘old school’ design elements such as lines and grids with modern design trends such as bold typefaces is a great way to create cutting edge websites with a bit of a nostalgic feel.
Striking the right balance
One of the most key modern design trends is websites that make no assumptions about the gender of the visitors to the site. Whereas in the past, designs would often use elements that signified a focus – for example, pinks, florals or softer edges for sites wanting to attract a predominantly female audience – 2022 is a year for taking a non-assumptive stance. This can be achieved by using a mix of appropriate imagery, colours, typefaces and menu structures that avoid gender-specific denotations.
In summary, the above design trends are just some of the ways you can use your website to drive new business in 2022. It may not be possible to combine all the trends into your business’s website, depending on what your products, services or focus is.
But it’s always good to have an idea of where things are moving to so that you can tweak and update your digital properties accordingly.