One of Realnet’s long-standing clients, KickOff.com, has been awarded a prestigious African continential media award.
KickOff.com was awarded the top prize in the Lifestyle and Entertainment category in the annual WAN-IFRA’s Digital Media Awards, which recognize best practice and innovation in digital publishing worldwide, and present awards in all the major regions including Africa.
Realnet first partnered with KickOff.com, the digital division of major South African football publication Kick Off Magazine, in 2011, and has taken the digital solution from strength to strength over the course of the last 5 years.
Realnet’s first task back then was to build a completely bespoke news content site for KickOff.com to replace an ageing site that, despite producing solid visitor numbers, was in need of a growth strategy.
Realnet’s solution, which continues to evolve, has taken KickOff.com from around 300 000 Unique visitors and 1-million monthly page views, to around 2-million Unique visitors and 25-million page views per month, making it amongst the most-trafficked sites in Africa.
To complement the news site, Realnet also built a host of custom mini-sites for specific events, as well as a complex, fully-integrated visitor rewards program, all of which continues to contribute to a rich and full consumer offering.
Realnet’s partnership with KickOff.com continues, with further growth in traffic numbers and continuous evolution part of the strategy for the future.