Microsoft Advertising has introduced a new extension to its ads platform which allows users to incorporate a call-to-action button within a text ad.

Whilst in its testing phase, the new extension helped advertisers achieve an average increase of 20% on click-through rate. Due to these positive results, Microsoft is taking the extension out of testing and is rolling it out worldwide. 

There are 70 pre-defined call-to-actions to choose from. Microsoft Advertising has stated that clicks on Action Extensions will be charged the same cost-per-click as the ad headline and can be shown with other ad extensions. Action Extensions are available in all Microsoft Advertising markets on desktop and mobile.

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