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The latest news and industry tips to help improve the performance of your website and digital marketing campaigns.
6 Top E-Commerce Trends for 2023 and Beyond

6 Top E-Commerce Trends for 2023 and Beyond

It’s a scary thought that 2023 is already almost upon us, as the excitement of the Festive Season builds and - dare we say it - we all start to think about what the new year will hold for businesses. One thing that is absolutely a given is that, despite a strong...

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Gen Z and Online Sales: A New Paradigm in E-Commerce

Gen Z and Online Sales: A New Paradigm in E-Commerce

Online sales used to be really quite simple - set up a website, put a paid media marketing strategy in place using Google and Facebook, ensure your SEO is good to build organic traffic and off you go… But of course, as with all things digital, the world moves…and...

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Google’s Content Quality and Helpfulness Update

Google’s Content Quality and Helpfulness Update

Google are forever tweaking and updating its search algorithms to help websites that work hard on Search Engine Optimisation achieve the best possible ranking. Their August 2022 update, called the ‘helpful content update’, is the next in a series of enhancements...

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