The power of digital marketing must not be ignored, so it’s time to focus your efforts on executing a digital strategy.
Looking to develop a new website, review your current digital activity or begin engaging through social media? Here are some top tips in digital marketing to take your strategy to the next level and ensure that it makes an impact.
Develop a digital marketing strategy
Running a digital campaign without a clear strategy in place is like trying to reach a destination without considering a route. If you do not have a focused plan in place, you cannot expect your campaign to make an impact or get results. Take time to plan a clear strategy that will ensure business growth and campaign success.
A key part of the plan should be identifying your target audience so that you can create a strategy to engage with them.
Use social media
Social media is a great way to engage with both existing and prospective customers whilst promoting your brand and expertise. It is quick, interactive and engaging. Remember to consistently update your accounts, leaving them inactive for too long will decrease levels of customer loyalty and brand recognition.
Use clear call to actions
What do you want your customers and prospects to do next? Call, email, visit your website? When sending out a social media update or email marketing communication, think about where you want to direct them.
More than 50% of the British public prefer to do a task digitally, using a variety of different devices (mobiles, tablets, iPad's, PC’s etc.) therefore it’s important to ensure your digital marketing is responsive and compatible with all devices. This will ensure visuals and content are consistent and help to get your message out.
Creating engaging content is essential. The average attention span of your customers is 7 seconds. Visual marketing is a highly effective way of storytelling, helping to attract and captivate your customer’s attention.
Your digital marketing activity should be consistent with your overall marketing plan. A good digital marketing strategy should accurately portray your brand, key messages and target your core audiences, as well as ensuring consistency with your other marketing activities.
Email marketing is a great tool for instantly putting your brand in front of customers. It’s an important part of brand awareness and recognition and a vital part of targeted campaigns.
Review your presence on Google
With Google constantly evolving, how your company is ranked in terms of searches is important to consider. You can easily test this by thinking about the search terms prospective customers might use. Where do you rank in these searches? Can you improve this?
Google Local Business is a great way to get your business noticed on local searches. You need to ensure your company information is there and up to date.
Google Search Console is also a great place to check how your website is performing in Google's eyes. Google gives you meaningful feedback on your website so you should regularly check what they are telling you.
Continually measure the effectiveness of your digital marketing. Most social media and email marketing channels provide analytical tools which report on the reach and engagement of your campaigns. Google Analytics is also a great, easy FREE tool way to monitor visitors to your website. If it’s not working, change it!
Realnet is happy to help with your website and digital marketing requirements.