Key Website Design Trends for 2022 [2022]

Wednesday, 6th April 2022

Keeping up to date with the latest website trends is one sure-fire way to ensure that your business continues to attract new customers.

Keeping up to date with the latest website trends is one sure-fire way to ensure that your business continues to attract new customers via your digital channels.

Aside from the more technical aspects of having an efficient website, such as good content, mobile responsiveness, up-to-date meta data, image tags and so forth (most of which your customer never sees), your website’s design needs to be on point to ensure that visitors are immediately attracted and engaged.

So what are some of the design trends for 2022 that you need to be aware of? Let’s take a look…

The One Page Website

In the spirit of simplicity and minimalism, one of the key trends for 2022 is the rise of simple, effective one-page websites. These sites generally work as pure marketing sites focused on driving visitors to a clear goal such as a contact form submission and are generally used by businesses with very focused services, or for portfolios that showcase a business’s work.

Letting the ‘Hero Image’ section work harder

For a long time, the top of website homepages has been dominated by large images either in single format or in carousels. This trend is changing, with modern website design trends changing things up by using words, colours, shapes and bold typography to attract visitors’ attention and encourage engagement.

Bigger, bolder typefaces

Sometimes actions speak louder than words, but when it comes to website design the words play a huge role! Using large, modern and unique (although web-friendly) typefaces to really drive home the core business focus is one of the main trends for design this year. Mixing up font colours to create visual contrast is another way to use typography as the main visual focal point on a home page.

Cutting Edge with Nostalgia

The mix of retro imagery – often in the form of illustrations and graphics rather than actual images – and ‘old school’ design elements such as lines and grids with modern design trends such as bold typefaces is a great way to create cutting edge websites with a bit of a nostalgic feel. 

Striking the right balance

One of the most key modern design trends is websites that make no assumptions about the gender of the visitors to the site. Whereas in the past, designs would often use elements that signified a focus – for example, pinks, florals or softer edges for sites wanting to attract a predominantly female audience – 2022 is a year for taking a non-assumptive stance. This can be achieved by using a mix of appropriate imagery, colours, typefaces and menu structures that avoid gender-specific denotations. 

In summary, the above design trends are just some of the ways you can use your website to drive new business in 2022. It may not be possible to combine all the trends into your business’s website, depending on what your products, services or focus is.

But it’s always good to have an idea of where things are moving to so that you can tweak and update your digital properties accordingly. 

To find out more about cutting edge website design, contact the team at Realnet today on 01223 550800 or email info@realnet.co.uk

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Responsive web design means creating web pages that automatically adapt to work well on all screens. This means they can be seen on mobiles, tablets, laptops and desktops of all sizes.

An e-commerce website is a website where online purchases can be made. This means the product can be chosen and the payment can be taken online. 

A brochure site is a simple website used to give your company an online presence.  This can add credibility to your company and provide valuable information like contact details and opening times.

A sitemap is a way to show Google where your pages are that it might otherwise not find. It is a list of pages on your website. It means that you know Google knows about your site and can index it correctly.

A product website is simply a website where all your products can be displayed along with images and any information that is relevant. These products can be managed easily allowing them to be grouped properly and be updated when needed. 

Built to meet the requirements of busy companies, LeanCMS is the modern business web solution.

With a large choice of features, from data importing, product management, customer logins, guest check-outs, industry compatible software such as Sage to photo galleries and foreign language pages; your website can reflect how bespoke, responsive and unique your business is.

For everything your website may need and more .... built with essential mobile responsive features to ensure your business can be found wherever your customers may be; on a desktop computer, tablet or mobile phone at any time of the day or night.

We've really made it simple and easy to master; the full demo of your website content management system can be done in a 10-minute phone call. No day-long training session or thick manuals to contend with.

LeanCMS will give you the ability to easily change the parts of your site that need to be regularly updated. It's also foolproof, so you really can't break your site!

You may have a requirement that requires a very specific user journey or need a solution that makes your business run more efficiently at the consumer interface or behind the scenes. You may just have a business idea that needs a digital platform to bring it to life.

Whatever your needs, our team is ready to work with you from conceptualization and design, and coding and implementation, to ongoing support and optimization as your web application develops. Examples of bespoke web development would be:

  • Training systems
  • Intranets
  • CRM systems
  • Sales management systems
  • Custom high-volume news websites

At Realnet we’ll take the time to look at your business and meet with you via Zoom or in person.

We will then suggest what we think is best for your business. Our websites are primarily:

 

Brochure Websites 

 

E-commerce Websites 

 

Bespoke Websites 

 

Directory Websites 

 

Product Catalogue Websites