7 Key Attributes of an E-Commerce Focussed Digital Marketing Partner [2021]

Wednesday, 29th September 2021

The Covid-19 pandemic has taught business owners many things, not least of all that a robust e-commerce strategy is key in what has become an even more competitive and accelerated online market.

But having e-commerce capability and being successful at selling your products or services online are two related but distinctly different things. You may well have an efficient, SEO-compliant, attractive website and an enticing, in-demand product or service, but if you don’t market effectively, you’re not going to attract the traffic you need to convert visitors into customers.

So what is the best approach, then, to solve this challenge? Digital marketing. You may well decide to take on the task of digital marketing yourself, which in itself can be a challenge – researching your audience, understanding digital media channels, knowing how to set up and implement campaigns (whether owned, earned or paid for) is a time-consuming and detailed challenge!

Another option is to hire a digital marketing team with e-commerce focus and expertise – this is an excellent option, but selecting the right team is vital. What should you be looking for in an e-commerce digital marketing partner to ensure you get the results you’re looking for?

Here are 7 key attributes:

#1 Deep Desire to Understand Your Brand

Any marketing partner needs to start their journey with you by investing significant time to get to know your business. They should ask a raft of questions, test your products, understand every nuance and behaviour that drives your business, bombard you with questions about your customers – where, who, how many, how you find them, what they think and more. Too much information here is so much better than too little!

#2 What Relevant Experience Do They Bring?

Most digital marketing agencies will know how to set up and manage campaigns, but does your partner truly understand the sector of business you’re in? An agency that has a proven track record in a particular field or niche, for example high-end fashion, or premium wines, will have that much better an understanding of how to find, target and convert potential customers in that sector.

#3 What Tools Do They Have in Their Kit?

There are so many digital platforms and tools that are used to set up, manage and measure campaigns – what is your partner’s preferred tool-kit, and how well do they demonstrate their expertise in using it? What are the alternatives and why do they choose one tool over another?

#4 What is The Focus?

A good e-commerce digital marketing partner should have a couple of key goals and metrics in mind, all connected towards the common goal which is ‘generate more revenue’ – whether that’s by improving brand awareness, engagement or consideration. What is your partner’s goal and plan for you? How do they plan to balance advertising spend against target revenues? Spending money for the sake of it is not good business, and your marketing partner should guide the management of that process. They should also be able to manage Conversion Rate Optimisation (CRO), or in other words the tweaking of digital platforms and e-commerce processes to produce as many sales as possible, right from the outset.

#5 What Success Stories Can They Share?

Return on Ad Spend (ROAS) is one of a few key metrics your partner should be able to demonstrate to you from previous campaigns and clients they’ve worked with. Ask your partner to show you the reports (redacted, if necessary) from previous campaigns. Speak to their other or former clients to find out more about campaign success, relationship management and other aspects of the partnerships.

#6 Originality Is The Name Of The Game

Standing out from the crowd is a real challenge – you’re unlikely to be the only company that has an online platform selling your products or services, so how does your marketing partner develop narratives, creative assets and campaigns that help you stand out? How far into the future have they planned? How original and creative are they really being? How do they convert browsers into buyers by capturing the senses? 

#7 Keeping You In The Loop

Reporting metrics, and reinvestment of that information into current and future campaigns is an absolutely critical part of any digital marketing campaign. Your partner should be able to set up and manage a range of reporting dashboards that not only give them the information they need, but are simple and intuitive enough for you to view regularly, so that you understand how effective the campaigns are.

Finding the right e-commerce specific digital marketing partner could be the key difference between having a digital presence and a successful digital business. If you’re looking for a digital marketing partner with decades of experience in creating, managing and enhancing effective e-commerce strategies and campaigns, speak to one of the Realnet team today on 01223 550800 or info@realnet.co.uk.

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General

There is no set cost for Digital Marketing. Many different options are available depending on your goals and budget. Our in-house team of digital marketing experts are here to help increase your online visibility, generate enquiries and sales, and help your business grow.

At Realnet we offer proactive Digital Marketing Packages tailored to our clients. Each package is personalised to be unique to you and your business needs and is created to monitor, analyse and improve the performance of your website.

Talk to us today to see how we can help.

The main reason Digital Marketing is vital is that your customers are online. Over 3 Billion people have internet access so it’s the perfect way to reach your target audience. It is also very cost-effective. There are many advanced targeting options meaning you can effectively target the exact people who will be interested in your business.

There are many more reasons why Digital Marketing can help your business grow so why not talk to us today to find out how exactly we can help?

Digital Marketing is an umbrella term for all your online marketing efforts. This includes SEO, Email, PPC, Social Media, Websites and other digital channels you use to connect with your current and prospective clients.

Realnet's digital marketing packages ensure that your website and marketing campaigns are professionally set up and managed to deliver maximum benefit to your business.

By understanding your objectives, marketplace and business, we are able to recommend and implement strategies using the most relevant and cost-effective digital marketing tools to generate more enquiries and sales for your business.

When it comes to your digital marketing, ask yourself…

  • Do you have an effective marketing strategy?
  • Do you have the time and expertise to manage your digital marketing campaigns?
  • Can you measure how effective your digital marketing campaigns are?
  • How are you analysing your marketing results?
  • Are you generating enough enquiries and sales?

There is no doubt that every business, no matter the size, market or location, can benefit from digital marketing.

You might be looking to: 

  • Develop a digital marketing strategy or plan
  • Update your website content and SEO to increase your visibility in search engine results
  • Run a pay-per-click ad campaign to directly target the people who are looking for your products or services, or target those who previously didn’t convert to your goal
  • Analyse data to understand customer behaviour and optimise your website for better user experience
  • Use social media to present your business to a new audience and generate new leads
  • Set up email campaigns to increase customer retention or repurpose older content
  • Incorporate marketing automation to nurture leads and improve your lead-to-customer conversion rate

Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.