It’s All about the Right Image, and Size Really Does Matter! [2022]

Wednesday, 2nd February 2022

Social media is a great way to build an audience, develop digital relationships with potential and existing customers, showcase your brand and be innovative with your marketing.

But things do change fairly often, and whilst it’s important to stay on top of the ‘big picture’ aspects of your social media strategy, there are a few smaller, day-to-day things that need to be reviewed regularly to ensure you’re giving the best portrayal of your business on your various social media channels.

And one of the elements that changes regularly but is often overlooked is images – from sizes and formats to layouts and enhancements, social platforms such as Instagram, Facebook, YouTube, Twitter, TikTok and others are constantly tinkering, and if you’re not checking up, you may end up with pixelation, aspect ratio issues or blank image issues.

To help guide you on current image sizes and dimensions, have a look at this really useful infographic guide from Hootsuite, giving key data for every major platform.

For help and guidance on creating and managing social media channels and marketing campaigns, speak to one of our team members today! Call us on 01223 550800 or email info@realnet.co.uk

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Social Image Sizes 1

Social Media

Social Media Marketing (sometimes referred to as SMM) is a form of Digital Marketing that involves sharing and creating content on social media platforms to reach your marketing goals.

If your small business isn't on social media, you could be missing out on all sorts of opportunities.

These include finding new customers, insights into your business, audience and engagement opportunities with customers.

Social media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels.

Your type/sector of business will dictate which platform is best for you. The more traditional types of business will be better served by social media platforms such as Facebook and LinkedIn.

If you are a personality or influencer then your best bet will be to use the more modern platforms such as Tic Tok, Instagram and Snapchat. Twitter is great for short updates, announcements and link sharing.

Benefits of using social media for business

·        Brand awareness

·        Brand personality

·        Thought leadership

·        Increased website traffic

·        Reputation management

·        Analytics and insights

·        Competitor analysis

·        Targeted advertisements

 

Don’t try and force your business to work on a platform that isn’t the right fit. The best social media is the platform you can leverage for your business's specific goals.

Your followers should know what to expect from you, so follow a consistent posting schedule, whether it be the number of times a week or certain days or even certain times of the day. This will also help you avoid posting too much, which can be off-putting for your followers. The best way to ensure success on social media is to go in with a plan. This means sitting down and coming up with a social media marketing strategy that includes each platform you plan to use. 

 

The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.

 

The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.

The best time to post on Instagram is 11:00 AM on Wednesdays.

The best time to post on Twitter is 8:00 AM on Mondays and Thursdays.

The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays.

 

This information was supplied by hootsuite.