Google Shopping updates

Posted on: Thu, 17/09/2015

Google has changed some of Google Shopping feed requirements this week. The key change is that Google now require branded products to have a GTIN number. In Europe this is essentially the EAN or barcode number. If your product feed doesn’t have this information, your products will stop showing in Google Shopping.

The reason for this is so that Google can group together the same product in one listing. For example if you’re searching for a Panasonic KX-NT343 telephone, you’d see one product listed in Google Shopping. You then click that one product to see all the different suppliers and their prices. It makes the choice for shoppers easier. Currently you might find several different products, which are all the same product with slightly different descriptions.

Here’s some more information from Google

Here’s a list of the brands which need to have a unique product identifer

Please contact Realnet if you have any queries.

Google Shopping updates
enlarge image

Subscribe to our Newsletter

* indicates required

Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.


Realnet Ltd

  • The Studio
  • High Green
  • Great Shelford
  • Cambridge
  • Cambridgeshire
  • CB22 5EG
  • United Kingdom

Working Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday Closed - except emergency support
Sunday Closed - except emergency support