Google Search Console - SEO's absolute must-have tool

Posted on: Thu, 26/01/2017

Running a website as part of, or as the main source of a business can be time-consuming and challenging. And sometimes it’s hard to see the wood for the trees, so to speak, in terms of how Google views your site.

Formerly Webmaster Tools

Enter Google Search Console – the search engine giant has refined the tool formerly known as ‘webmaster tools’ to help guide website owners and managers on where or why the site might be under-performing, and offer excellent insights and tips to improve SEO, site performance, conversion and a range of other key success metrics.

From simple crawl errors, HTML improvements, search analytics,  and in-bound links information, to more serious issues like harmful code, bad backlinks or potential hack threats, Google Search Console assesess, reports and guides you on ways to make improvements or simply fix the errors.

Search Console – as with almost all of Google’s web tools – is free to use, and simple to set up. Visit Google Search Console to get started!


If you need help with your website,  please don't hesitate to contact us or call 01223 550800

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Google's Search Console
Source: Google
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