Google My Business changes, plus more support in Search and Maps

Wednesday, 19th January 2022

One of Google’s long-standing and highly useful free business tools, Google My Business, has undergone a name change as Google looks to shift the onus of profile management for SMEs more into Google Search and Google Maps.

One of Google’s long-standing and highly useful free business tools, Google My Business, has undergone a name change as Google looks to shift the onus of profile management for SMEs more into Google Search and Google Maps.

Google My Business is now known as Google Business Profile, a simple explainer name to describe exactly what the updated function is. By the end of 2022 the Google My Business app will be removed completely, and business owners are now encouraged to manage their single business listings in Search or in Maps directly.

The Google My Business platform will evolve into Google Business Profile and be targeted more at larger businesses with multiple locations, or at digital marketing companies managing multiple business accounts, using the Business Profile Manager tool.

The new features of Google Business Profile include:

  • The ability to claim and verify your Google Business Profile directly in Search and Maps
  • Direct messaging capability from Search
  • The ability to control message read receipts in Search and Maps

It is likely that new features and integrations will be added as the new rollout continues, including for paid media campaign set up and management.

Find out more about creating or updating your Google Business Profile page.

And please contact Realnet if you need assistance, we’re here to help! Call 01223 550800 or email us at info@realnet.co.uk and we’ll get right back to you. 

View our latest news

FAQs

There is no set cost for Digital Marketing. Many different options are available depending on your goals and budget. Our in-house team of digital marketing experts are here to help increase your online visibility, generate enquiries and sales, and help your business grow.

At Realnet we offer proactive Digital Marketing Packages tailored to our clients. Each package is personalised to be unique to you and your business needs and is created to monitor, analyse and improve the performance of your website.

Talk to us today to see how we can help.

The main reason Digital Marketing is vital is that your customers are online. Over 3 Billion people have internet access so it’s the perfect way to reach your target audience. It is also very cost-effective. There are many advanced targeting options meaning you can effectively target the exact people who will be interested in your business.

There are many more reasons why Digital Marketing can help your business grow so why not talk to us today to find out how exactly we can help?

Digital Marketing is an umbrella term for all your online marketing efforts. This includes SEO, Email, PPC, Social Media, Websites and other digital channels you use to connect with your current and prospective clients.