Google is clinging on to Google+

Posted on: Mon, 23/11/2015

Google has been trying to compete in the Social Media marketplace for some years now. Their latest effort, Google+ was an attempt to take on Twitter and Facebook, however it looks to be going the same way as previous flops (Orkut, Dodgeball, Jaiku, Wave and Buzz).

Google+ was launched in 2011, with little fanfare. Since then we’ve seen various people try it, but nobody really give it much attention. The only popular use we’ve seen is for improving your search engine optimisation results, the theory being use Google+ and your website rankings will improve. Google is increasingly using signals from Twitter and other social media sites now to help with rankings, so using Google+ isn’t important (if anyone actually managed to prove any benefits anyway).

Google also tried linking it up to YouTube which was widely disliked and Google+ has since been rather picked appart (Hangouts being spun out into a stand-alone service, for example).

So despite it’s limited use, Google has just given it a revamp. The updated site will focus on “collections” and “communities” – making it more an interest-network than a personal one. So rather than friends linking up and communicating, the idea seems to be that people with similar interests come together and share their thoughts. Google also claim the new site is simpler, more mobile friendly and rebuilt for web, Android and iOS.

For more information please see Google’s blog pages:

Introducing the new Google+

Dive into the new Google+

Google is clinging on to Google+
enlarge image

Subscribe to our Newsletter

* indicates required

Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.


Realnet Ltd

  • The Studio
  • High Green
  • Great Shelford
  • Cambridge
  • Cambridgeshire
  • CB22 5EG
  • United Kingdom

Working Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday Closed - except emergency support
Sunday Closed - except emergency support