Google introduces a new design for Search

Posted on: Thu, 30/05/2019

Google has rolled out a fresh new design for their mobile Search results which, they say, will “better guide you through the information available on the web”.

The changes are three-fold, with the most exciting being the introduction of favicons to organic listings. For those unfamiliar with the term ‘favicon’, you have seen them a million times … the icon which is typically displayed in a browser’s address bar, or next to the site name in your bookmarks.

As part of Google’s new visual refresh, the favicon will appear at the top of each Search results card, allowing users to more easily scan the page and identify exactly what they are looking for.

They have also done away with the grey line which used to separate the site name and URL from the content description, giving each Search result more of a complete ‘single card’ feel.

Finally, Google has decided to highlight paid listings more clearly than before, removing the green ‘Ad’ block and URL that used to sit below the Search result in favour of a bolded, black label above it.

So what does all this mean for the average user? Well, quite a lot in fact.

Google has hinted at more one-touch solutions emanating from Search in future, saying: “As we continue to make new content formats and useful actions available - from buying movie tickets to playing podcasts - this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source.”

Exciting times …

Google have already started rolling out the redesign across mobile, with desktop expected to follow thereafter.

 

For more information on optimisation for Google search, contact Realnet today on +1223 55 08 09.

 

Google introduces a new design for Search
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