Google bids goodbye to Content Keywords

Posted on: Mon, 19/12/2016

Search engine giant Google have done away with a facility that feels like it’s been around forever – Content Keywords.

The site crawler feature used to be the only way that Google was able to crawl a website for search relevance, as well as a way of determinig whether a site had been hacked or not (which manifested in a result showing a raft of irrelevant keywords).

But recent Google tool refinements have rendered the need for the old system – which often confused users with the keywords that used to come up as content keywords – redundant.

Search Analytics and Fetch/Render do a better job of listing which keywords a site has been listed for; Google’s integrated systems will automatically update you if a hack rears its head; and all of this is neatly integrated into the leaner, more efficient Search Console.

However, Google reminds webmasters that keywords still play an invaluable role in maintaining good SEO.

“The words on your pages, the keywords if you will, are still important for Google’s (and your users’) understanding of your pages. While our systems have gotten better, they can’t read your mind: be clear about what your site is about, and what you’d like to be found for.”

If you need help with your website,  please don't hesitate to contact us or call 01223 550800

To keep up-to-date with all the latest news and industry tips, sign up for our monthly newsletter today.

keyword content image grab
enlarge image

Subscribe to our Newsletter

* indicates required

Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.


Realnet Ltd

  • The Studio
  • High Green
  • Great Shelford
  • Cambridge
  • Cambridgeshire
  • CB22 5EG
  • United Kingdom

Working Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday Closed - except emergency support
Sunday Closed - except emergency support