It’s the time of year to celebrate time with friends and family, good home cooking and sharing of gifts.
And in business terms, it’s a chance to add a little festive cheer to your usual marketing activities by decorating your messaging and digital platforms and giving ‘presents’ in the form of great festive offers.
This is, after all, a time of increased shopping activity online as people seek out perfect gifts for partners and friends – put yourself in the mix with our top 6 tips for celebrating the Festive Season in style:
Get out the tinsel and bells
Decorate your site, social media profiles and email marketing bursts with Christmas spirit. It lets your visitors, clients and customers know that you’re ‘open for business’ during the Festive Season and that you’re likely to have good offers and deals.
Create your own hashtag to create continuity across your social messaging – something festive like #letitsnow can be a fun way to engage with your consumers, especially if you’re promoting special offers.
Play with time
Create a sense of excitement by doing daily count-downs, and a special offer Advent Calendar that brings consumers back each day to see what fantastic Festive Season bargains they can get.
A special gift by way of a promotional offer is a fantastic way to say thanks to your loyal customers, but also to keep revenues flowing over the Festive Season. To ensure your offer stands out and attracts lots of interest, make sure your marketing creative elements bring in all the ideas above, and use bold Christmas colours and styles to really accentuate your special offering.
Get into the charitable spirit too, by offering to make a donation to a worthy cause for each time someone buys something from your store, and uses your Christmas hashtag to let the world know they’ve got their gifts from you.
Say thank you
Make sure you send out thank-yous and Festive Season greetings to your loyal clients and customers. Remember to add in that you’re looking forward to seeing them again early in the new year!
For help planning and managing your digital marketing activities, contact Realnet today on 01223 550 809.