Three different sectors, three different goals, but one consistent approach.
It is always satisfying to see a project go live, especially when three vastly different businesses cross the finish line in the same few weeks. Cleaning, hospitality, and heating could not be further apart as industries, but each site had to solve the same underlying problem: turn a steady stream of enquiries into bookings and callouts, without making visitors work hard to get there.
FlexEclean (flexeclean.com) is a commercial cleaning company with a broad range of services and several distinct client types to reach. Their previous website was not delivering, so the brief was simple: more traffic, more enquiries. The new site leads with clear navigation and a prominently placed free Cleaning Audit, a low-pressure way to turn a curious visitor into a qualified lead.
The Centennial Hotel (centennialhotel.co.uk) is a long-established Cambridge hotel that came to Realnet with a website built on a bespoke platform that was no longer fit for purpose. The site was rebuilt in WordPress, with rooms, rates and a clear path to booking given priority throughout. For hospitality, the booking journey is everything, and that’s exactly where the focus went.
Elite Heat Group (eliteheatgroup.co.uk) serves homeowners, landlords, letting agents and commercial clients across Cambridge and the surrounding counties, covering everything from domestic heating to renewable energy installations. With accreditations like Gas Safe and MCS to showcase and four distinct audiences to speak to, the site needed a structure that didn’t overwhelm. Clear sections and a straightforward path to getting in touch keep the route to a quote simple.
Three different sectors, three different goals, but one consistent approach: put the right information in front of the right people and make the next step obvious.