5 Clear Signs that your Business has outgrown its Digital Platforms [2021]

Wednesday, 10th March 2021

If this past 12 months has taught us anything, it’s that evolution and a readiness to accept the need for change are essential to survive. In business, you’ll likely have faced challenges that you’d not foreseen, and looked to new ways to operate day-to-day, create new opportunities, develop new leads and sustain or grow revenue.

And it’s likely that the importance of digital channels and strategies will have been at the centre of this evolution, helping you find new customers, and giving them an online brand home to explore your business, make enquiries, and buy your goods or services.

But here’s a key question: are your digital channels up to the task? Fit for purpose? 

Whereas 12 months ago they may have been adequate; a good supplement to your other marketing and sales activities, the extraordinary circumstances caused by Covid-19 have accelerated online user activity – and more importantly, expectations – at an unprecedented level.

No longer is digital marketing simply “part of a general strategy”, and your website platform “just part of the way to generate leads and sales”. In just 12 months, these two aspects of your business will have become a number one priority…

In terms of digital marketing, you’ll need to have planned and implemented a raft of new or more refined strategies to attract new customers and generate leads. Find out more about these here.

But in terms of your website, or digital brand home – the heart of your online revenue generating engine, and the place you’re driving leads to – have you evolved this to match the new standards?

Here are 5 tell-tale signs that your current website may be letting you down:

1. The customer-facing interface is not intuitive, or even mobile-responsive

Letting your online visitors down by giving them a poor experience on your websites is the first big no-no – does your home page welcome your visitors with clear visuals, navigation and language that tells them that they’re in the right place, helps them find what they’re looking for, and guides them through the processes to make an enquiry or purchase? 

And can they do so as easily from their desktop or laptop as they can from their tablet or mobile? And is your website light, allowing fast page downloads and transitions even when your customer is not on a Wifi connection?

2. On E-commerce websites, making payment is a challenge

There is nothing worse for a customer to have arrived at the point of payment, only to find that the options are limited, or the processes involved are complex or clunky – the chances of losing a sale at this final stage are around 70%, which can result in a huge loss of revenue for you.

3. Finding customer support is nearly impossible

Letting customers get hold of you to ask questions or resolve issues is absolutely critical to a positive overall experience. But the trend these days is to fob customers off with a series of irritating transitions from one page to another, invariably ending up at the FAQs page and the irritating ‘did this answer your question’ question, when clearly the customer just actually wants to speak to someone in real time. 

How do you deal with this aspect of the customer experience, and is your support system integrated across all your digital channels, including your social media?

4. Your business systems do not speak to each other

Your digital ecosystem should include a number of components that make up the whole – your ERP, PIM and CRM, for example. Do these systems speak to each other in a seamless way? 

And how do your marketing tools and various analytics tools integrate? What insights are they able to give, and how automated are the processes in all of the above? Not only will you be spending an extraordinary amount of time doing manual tasks that could be automated, but you’ll be losing the opportunity to optimize sales and conversions if you’re not able to track and implement the information that these systems should be giving you.

5. Making updates and changes, or pulling data is a headache

If you need to make daily updates to your website, or pull reports from your backend, and you’re finding that the task is a challenge or that you’re having to ask your developer every time to do this for you, then the chances are your system needs review and an upgrade.

Modern, intuitive Content Management Systems and reporting systems should give you an easy way of maintaining your business processes on a daily basis, in-house. There will always be aspects of your systems that require professional input, but these should be at yearly reviews with your development partner, not every day!

If you’re facing some of the challenges above, or perhaps have some other aspects of your online platforms that you find frustrating, and that you know is limiting your business’s chance to grow and generate higher revenues, then it’s time to make a critical decision…

Investing in a modern, intuitive, integrated online solution that gives you a slick digital storefront that you’re able to manage easily, with seamless integration into your various support systems and marketing strategies is the best investment you’ll make, setting you up for continuous and measurable growth in the months and years to come.

If you’d like to discuss your needs or need advice on aspects of your e-commerce or software requirements, contact one of the team at Realnet today on 01223 550800 or info@realnet.co.uk.

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Responsive web design means creating web pages that automatically adapt to work well on all screens. This means they can be seen on mobiles, tablets, laptops and desktops of all sizes.

An e-commerce website is a website where online purchases can be made. This means the product can be chosen and the payment can be taken online. 

A brochure site is a simple website used to give your company an online presence.  This can add credibility to your company and provide valuable information like contact details and opening times.

A sitemap is a way to show Google where your pages are that it might otherwise not find. It is a list of pages on your website. It means that you know Google knows about your site and can index it correctly.

A product website is simply a website where all your products can be displayed along with images and any information that is relevant. These products can be managed easily allowing them to be grouped properly and be updated when needed. 

Built to meet the requirements of busy companies, LeanCMS is the modern business web solution.

With a large choice of features, from data importing, product management, customer logins, guest check-outs, industry compatible software such as Sage to photo galleries and foreign language pages; your website can reflect how bespoke, responsive and unique your business is.

For everything your website may need and more .... built with essential mobile responsive features to ensure your business can be found wherever your customers may be; on a desktop computer, tablet or mobile phone at any time of the day or night.

We've really made it simple and easy to master; the full demo of your website content management system can be done in a 10-minute phone call. No day-long training session or thick manuals to contend with.

LeanCMS will give you the ability to easily change the parts of your site that need to be regularly updated. It's also foolproof, so you really can't break your site!

You may have a requirement that requires a very specific user journey or need a solution that makes your business run more efficiently at the consumer interface or behind the scenes. You may just have a business idea that needs a digital platform to bring it to life.

Whatever your needs, our team is ready to work with you from conceptualization and design, and coding and implementation, to ongoing support and optimization as your web application develops. Examples of bespoke web development would be:

  • Training systems
  • Intranets
  • CRM systems
  • Sales management systems
  • Custom high-volume news websites

At Realnet we’ll take the time to look at your business and meet with you via Zoom or in person.

We will then suggest what we think is best for your business. Our websites are primarily:

 

Brochure Websites 

 

E-commerce Websites 

 

Bespoke Websites 

 

Directory Websites 

 

Product Catalogue Websites