Our Cambridge based client approached us to develop a new website solution for his company to help drive online enquiries, promote their wide range of specialized electrical services and highlight their unique capabilities, especially in home and office automation.
To help clients navigate easily around the website we implemented simple, effective entry points based on the customer’s needs as a domestic, commercial or industrial client with each site section giving deeper information on each type of service, and guiding visitors neatly to a contact goal.
The various sections are broken up into individual service types, for example general electrical services, CCTV and alarm systems, outdoor and garden and networking so that visitors are easily able to find the information relevant to their needs.
The site includes highly visual portfolio and case study sections, a detailed section on smart home services and options, and a news section to ensure the ElectriCAL site remains strong on SEO and search results for new products and innovations.