Circle is the new platform to build Digital Communities [2022]

Wednesday, 9th March 2022

Digital technologies have long had the power to change the way we do business, giving us the tools we need to close the physical world gap.

Digital technologies have long had the power to change the way we do business, giving us the tools we need to close the physical world gap and share, communicate, collaborate and develop across multiple platforms, no matter where we are in the world.

As this new way of working becomes more and more broadly used, the power of knowledge sharing within our communities – whether across our professional network or a combination of co-workers, customers, independent thought leaders, or whether for learning and personal growth – is helping businesses across all sectors grow and thrive.

To help build these digital communities, new start-up Circle has created a platform that brings a range of digital tools together that allows users to create and manage like-minded people in organized discussions, private spaces and member directories.

Within these groups, users are able to engage in chat rooms, live streams, online events and more, giving group creators not only the opportunity to create and stimulate new community growth, but to generate income through subscriptions and memberships, event tickets, course tickets, product and service offers and more.

Circle offers creators the tools to design and customize their groups, publish rich content, get immediate feedback and communicate new updates in real time, set up and manage live stream events, let members create rich profiles for a searchable directory and build large and diverse communities quickly and easily.

Circle also integrates easily with existing tools and software such as WordPress, Mailchimp, Slack and more, meaning you’re able to keep working with platforms and tools you’re familiar with, across a seamless digital environment in your growing Circle community.

Find out more about Circle at https://circle.so/

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Social Media

Social Media Marketing (sometimes referred to as SMM) is a form of Digital Marketing that involves sharing and creating content on social media platforms to reach your marketing goals.

If your small business isn't on social media, you could be missing out on all sorts of opportunities.

These include finding new customers, insights into your business, audience and engagement opportunities with customers.

Social media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels.

Your type/sector of business will dictate which platform is best for you. The more traditional types of business will be better served by social media platforms such as Facebook and LinkedIn.

If you are a personality or influencer then your best bet will be to use the more modern platforms such as Tic Tok, Instagram and Snapchat. Twitter is great for short updates, announcements and link sharing.

Benefits of using social media for business

·        Brand awareness

·        Brand personality

·        Thought leadership

·        Increased website traffic

·        Reputation management

·        Analytics and insights

·        Competitor analysis

·        Targeted advertisements

 

Don’t try and force your business to work on a platform that isn’t the right fit. The best social media is the platform you can leverage for your business's specific goals.

Your followers should know what to expect from you, so follow a consistent posting schedule, whether it be the number of times a week or certain days or even certain times of the day. This will also help you avoid posting too much, which can be off-putting for your followers. The best way to ensure success on social media is to go in with a plan. This means sitting down and coming up with a social media marketing strategy that includes each platform you plan to use. 

 

The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.

 

The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.

The best time to post on Instagram is 11:00 AM on Wednesdays.

The best time to post on Twitter is 8:00 AM on Mondays and Thursdays.

The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays.

 

This information was supplied by hootsuite.