SEO / Search Engine Optimisation News

Keywords are an essential element in the ongoing task that is Search Engine Optimisation (SEO).

For years now it’s been common knowledge that video needs to form part of any business’s marketing strategy.

Search engine giant Google is rolling out the desktop version for its page experience update.

Getting your website found as often and easily as possible is a challenge – not an insurmountable one, but a challenge nonetheless.

One of Google’s long-standing and highly useful free business tools, Google My Business, has undergone a name change as Google looks to shift the onus of profile management for SMEs more into Google Search and Google Maps.

Search Engine Optimisation (SEO) remains an absolutely critical part of any digital strategy.

It’s not news that video is the fastest-growing visual brand growth tool currently on the market.

Online retail is an enormous business, and sales through e-commerce stores have been significantly boosted in the past 12 months.

Search engine giants Google are rolling out the first of their two-part Core Update in June, they announced last week.

Any business owner who understands the importance of a strong digital presence has come across search-engine optimisation.

Google is known for perpetually tweaking and enhancing features to make Search work better, with the latest improvements giving users a far more contextualized set of results for multiple searches around a single topic.

Whilst Google’s three new ranking factors may sound confusing, it is actually pretty important to know more about the Core Web Vitals .

Google has announced it will be introducing a range of new ranking factors in 2021, including the cryptically-named Cumulative Layout Shift, which experts say will be ‘as important for Search Engine Optimisation as mobile-first’.

Google’s Pay Per Click (PPC) service, Google Ads, has for over a decade been one of the most power...

Search engine giant Google has announced they’ll be introducing a new fee structure for their Google Ads programme, for ads served in the United Kingdom, Turkey and Austria. As of 1 November, Google’s fees will be increased as follows

By ‘stickiness’ we mean how long people stay on your site, and therefore how likely they are to submit an enquiry, buy something or even simply find the information they’re looking for.

Every year Google rolls out numerous core updates which not only add new features or functionalities to their suite of products, but also affect how Google indexes and crawls websites.

It’s in times like this that sometimes the best approach is the simplest one – what can be done easily, quickly and effectively to hold the fort or make solid gains without stretching yourself too thin?

One of the most active methods to build new audience and potential customers through your website is by creating fresh, informational and relevant content.

Search Engine giant Google has announced – well ahead of the release of the new update – that it...

Achieving a good ranking in search is the number one priority for online businesses, and in order to do so, website owners are required...

Google is set to up the game for website owners in early 2021...

Search engine giant Google has rolled out their official ‘May 2020 Core Update'.

Even in the best of times, a comprehensive social media strategy is a core part of any digital marketing plan.

Even in the best of times, a comprehensive social media strategy is a core part of any digital marketing plan.

We all know that content is king| but what should your strategy be for 2020 and beyond?

The latest update from Google may affect your site's rankings here's how to deal with the changes

EU Android users will no longer be forced into using Google when setting up their new devices.

The need for a fast and fully-optimised website is greater than ever before.

Google have announced another redesign to its Search results page.

The latest push to mobile first indexing by Google will drive a better consumer experience.

Backlinking remains a key part of good SEO practice| but can present some challenges!

Search engine giant Google has released another routine algorithmic update

Google is making changes to how it lets users know whether the site they're on is secure or not.

Holding top spot in an organic Google search listing is simply no longer enough to drive traffic.

Finding the recipe to creating lean| smart content is a key to great SEO

Should your site be using a multi-image carousel? We weigh up the reasons we think not...

Its been predicted that by 2020 over 50% of searches will be via voice search...

Link Building is vital to ranking well in search engine results. Here are 3 ways to start...

Applying a sanity check to URL lengths is plain old good SEO practice.

Google's constant upgrades and new algorithms mean you've really got to be sharp to be found.

Part of good SEO is maximising every element available to you...enjoy these quick wins!

Realnet's insights into images and page optimisation

To make your search result really stand out| you've got to put time and thought into your snippets

Being top in Google isn't necessarily enough - you need more to inspire users to click your result.

Google's Search Carousel highlights the way SERPs are moving| and the increasing need for great SEO.

Too often websites answer the right questions in the wrong way...

What were the major changes last year| and what do they indicate about this year?

How to bring| keep and more importantly convert the traffic to your website

January may be done and dusted| but theres still time to set your business resolutions for 2017

Understand| manage and improve your website with this free easy to use tool.

How people search for your business is changing| and you need to stay ahead of the curve!

Google have done away with a facility that feels like its been around forever Content Keywords

Google's latest announcement will force responsive design to the top of the pile

Google's 'mobile friendly' label is a thing of the past| as compliance reaches new heights.

Google is releasing an update in January next year to curb the use of irritating pop-ups

Google have released a new and improved version of their anti-spam crawler Penguin

Mobile web browsing is now bigger than desktop web browsing!

Google has recently produced a computer program

Google-bot has been crawling the web| caching and analysing your websites|

Google has been changing the layout of its search results page

How to formalise a brand language approach.

Googles roll out of the Penguin 3 algorithm update

If you own or manage a website| it probably has a news section| but have you asked yourself| why?

A news area is used to provide information and detail| where as a blog can deliver opinion.

When you're planning your marketing activities for the coming quarter| what's the best approach?

Using that as an indicator in their search results last year Google are already insisting on mobile

Google announced it wouldSafe and Secure start giving preferential treatment

One of Google's best SEO tools has received updates that bring it right back into line

Googles newest reporting dashboard adds a whole new dimension to digital reporting capabilities

Google's Speed Update as a ranking factor has been extended to include mobile

Google's latest algorithmic update brings Expertise| Authoritativeness and Trust to the foreground

Can increasing your Paid Search spend improve your organic listing success?

Long meta descriptions are becoming more prevalent across search results. Should you update yours?

Search engine giant Google will flag non-secure sites from July. Know more about HTTPS...

Search engine giant Google introduces new mobile search feature...

Google's Featured Snippets are proven to improve traffic| but how do you become one?

Google announces a major change in the way that it indexes websites to suit a mobile-first approach

Search engine giant Google is now officially flagging non-HTTPS websites including the Daily Mail...

Gone are the days where ranking #1 assures online success. These days| it's all about content...

Running a business is challenging and time-consuming, and with competition for online sales and trad...

Google has updated web search results to include breadcrumbs

The introduction of new product buttons in desktop search is designed to enhance online sales.