Digital Marketing News

Keywords are an essential element in the ongoing task that is Search Engine Optimisation (SEO).

For years now it’s been common knowledge that video needs to form part of any business’s marketing strategy.

Digital technologies have long had the power to change the way we do business, giving us the tools we need to close the physical world gap.

Realnet is proud to announce that we’ve retained our Google Partner status.

Search engine giant Google is rolling out the desktop version for its page experience update.

Getting your website found as often and easily as possible is a challenge – not an insurmountable one, but a challenge nonetheless.

Digital marketing is one of the most effective, measurable ways to develop online sales and audiences.

Social media is a great way to build an audience, develop digital relationships with potential and e...

One of Google’s long-standing and highly useful free business tools, Google My Business, has undergone a name change as Google looks to shift the onus of profile management for SMEs more into Google Search and Google Maps.

It’s not news that video is the fastest-growing visual brand growth tool currently on the market.

The Covid-19 pandemic has taught business owners many things, not least of all that a robust e-comme...

Instagram has increasingly become an excellent tool for surfacing content.

Apple has recently updated its privacy policy to increase user protection on iPhones and iPads.

Online retail is an enormous business, and sales through e-commerce stores have been significantly boosted in the past 12 months.

Google Ads plans to expand the scope of the project after the initial pilot to include more policy types.

As the slow recovery from the impact of Covid-19 begins, the effects of the pandemic on business are becoming more apparent.

Building customer loyalty has always been a major focus point for businesses.

If this past 12 months has taught us anything, it’s that evolution and a readiness to accept the n...

This week, we tackle our next challenge in the quest to create the perfect digital marketing campaign… where are you sending your target customers to, and how well is that destination converting target customers into conversions?

In the third article of our "2021: A Year to Ramp up Your Digital Marketing Strategy”, we look at the importance of identifying your customer base and learning how to communicate with them.

As we mentioned in our final article of last year, the Covid-19 pandemic will continue to have an impact on consumer behaviour, forcing more and more consumers online to find information, buy goods or hire services.

As we look ahead to 2021, it’s clear that Covid-19 will continue to have an impact, coming and going in waves that may continue to impact on businesses across the board.

A quick recap from last week then it’s time to plan, implement and start building your podcast library and audience using this practical guide.

Podcasts have very quickly become one of the most popular ways to engage audiences with authentic, interesting and innovative content.

Christmas is just around the corner, and with online shopping in the UK projected to account for nearly £6-billion more than pre-Covid-19 forecasts, it’s time to get your digital marketing strategy in place to as the shopping rush starts.

Whilst Google’s three new ranking factors may sound confusing, it is actually pretty important to know more about the Core Web Vitals .

Google has announced it will be introducing a range of new ranking factors in 2021, including the cryptically-named Cumulative Layout Shift, which experts say will be ‘as important for Search Engine Optimisation as mobile-first’.

There is no doubt that the Covid-19 pandemic has impacted many hundreds, if not thousands of businesses negatively.

Content marketing is an absolutely essential part of an omnichannel marketing strategy, but it’s also one form of marketing that seems to raise a lot of questions – what is it exactly? How does one go about creating and implementing a strategy?

Selling online has never been more important – pre-Covid-19 making online sales was tough enough, with increasingly complex digital marketing channels and a wide range of restrictions making clinching a sale a real challenge.

Google’s Pay Per Click (PPC) service, Google Ads, has for over a decade been one of the most power...

Covid-19 has disrupted almost every sector in numerous ways, from affecting opening hours and the ability to trade from one’s premises to staff changes, cash flow, marketing and more.

One of the most active methods to build new audience and potential customers through your website is by creating fresh, informational and relevant content.

Achieving a good ranking in search is the number one priority for online businesses, and in order to do so, website owners are required...

The COVID-19 pandemic has truly had a seismic effect on all aspects of our lives.

Realnet is excited to announce the launch of a new website for our client Ultraiser.

Google is set to up the game for website owners in early 2021...

Search engine giant Google has rolled out their official ‘May 2020 Core Update'.

Even in the best of times, a comprehensive social media strategy is a core part of any digital marketing plan.

Even in the best of times, a comprehensive social media strategy is a core part of any digital marketing plan.

One of the simplest and most effective tools you can add to your website is a Hello Bar

Digital marketing has undergone a somewhat of a revolution in the last two or so years...

Stay ahead of the competition utilising the channels available to you...

Don't just survive| but thrive in a time of economic recession via a thorough & balanced strategy...

There's a clear message: Don't stop advertising| just change your tune...

Long-form video content is not only acceptable for marketers| it's the way to go.

The influence of the Secondary audience member can be the difference between success and failure.

We all know that content is king| but what should your strategy be for 2020 and beyond?

No longer a viewing destination| Vimeo is now creating video solutions for small business owners.

As professionals in the web design, web solutions and digital marketing sector, we take great pride ...

Generating and converting more leads in 2020 is a focus...here's a new tool that could really help!

Keep your business on top by preparing for the new year of key digital marketing trends.

Social media giant Facebook have implemented a change to business pages on their platform.

YouTube is advancing its existing Super Chat system by introducing 8 new Super Stickers.

Google's Smart Lists give digital marketers the edge in an increasingly competitive online space

On September 1| Facebooks campaign budget optimization (CBO) became mandatory.

Try these easy steps to turn your online browsers into online shoppers.

Google have announced another redesign to its Search results page.

Focus on these three areas when it comes to marketing your business or product.

Augmented Reality (AR) is one of the latest technologies to make its way into our digital lives

Business networking giant LinkedIn introduces a new feature to bring co-worker connections closer

Microsoft Advertising has introduced a new call-to-action button extension for its text ads.

Google has announced it is launching a new advertising format on Google Images.

Google first introduced responsive search adverts last year as part of the movement towards...

Google Has Set The Date For Shutdown Of Its Consumer-Focused Programme Google+

Get our 7 digital marketing trend predictions for this year| and see how they fit with your plans.

Tech giant Google are the first big data company to fall foul of GDPR regulations.

Backlinking remains a key part of good SEO practice| but can present some challenges!

2019 is fast approaching have you started planning your digital marketing strategies yet?

In the wake of the Cambridge Analytica scandal| Facebook is taking steps to improve user privacy

Facebook is changing the priority of the items that will appear in your news feed

Not all peer-reviews are what they seem...here's a guide to spotting those that aren't legitimate.

Bought email lists are a big no-no! Here's why| as well as some great alternatives...

New EU regulations on data storage and protection come into effect in May. Are you compliant?

Beware the following Digital Marketing pitfalls this Halloween!

Facebook isn't just for keeping up to date with friends and family| it's also a great business tool

Getting your content strategy right is the key to great SEO and ranking.

We list the top 5 Social Media tips to achieve even better ROI and engagement in 2018.

Holding top spot in an organic Google search listing is simply no longer enough to drive traffic.

Finding the recipe to creating lean| smart content is a key to great SEO

Should your site be using a multi-image carousel? We weigh up the reasons we think not...

Online sales| SEO and conversion optimisation are key focusses for Realne client Store Technologies

Digital Marketing is a vital part of online success what is your strategy for 2018?

Googles major re-branding| what is it and how it affects you as a business

Updates to the Consumer Rights directive on payment surcharges may affect your business

Getting people to your website is hard enough| make sure you're not putting up unnecessary barriers

Buttons are the most effective way to encourage user interaction...make sure your site has them!

Temporary changes to the Facebook News Feed panic publishers!

Analytics is encouraging users working together with this new feature.

Its been predicted that by 2020 over 50% of searches will be via voice search...

A new hire and a promotion to bolster Realnet's digital marketing capability.

Applying a sanity check to URL lengths is plain old good SEO practice.

Part of good SEO is maximising every element available to you...enjoy these quick wins!

The UK Government is in the midst of proposing a series of changes to UK data protection laws

Posting through Google My Business turns passive listings into active marketing tool

Realnet's insights into images and page optimisation

To make your search result really stand out| you've got to put time and thought into your snippets

Being top in Google isn't necessarily enough - you need more to inspire users to click your result.

Having an innovative| seasonal marketing strategy is a great way to produce year-round interest

You may have noticed your spending has gone up... Don't be caught out with this new rule from Google

Google's facility for business listings is free| simple to use and an absolute must-have.

The power of digital marketing must not be ignored| so its time to focus your efforts on executing

Accused of distorting the market and fined 2.1bn by the European Commission

Too often websites answer the right questions in the wrong way...

Google has recently updated its paid 'Ad' display icon...but why?

How to bring| keep and more importantly convert the traffic to your website

January may be done and dusted| but theres still time to set your business resolutions for 2017

Understand| manage and improve your website with this free easy to use tool.

How people search for your business is changing| and you need to stay ahead of the curve!

Google have done away with a facility that feels like its been around forever Content Keywords

Is your website generating the leads and sales you need?

There are lots of social media channels out there what should you be using| and how?

Google's Site Overlay function has been replaced by a Chrome extension to simplify in-page Analytics

Google's latest announcement will force responsive design to the top of the pile

Understanding how to segment your audience and serve them tailored content is the future

Google is releasing an update in January next year to curb the use of irritating pop-ups

Google has recently enhanced one of its core products Pay Per Click (PPC) text ads

Users expectations are increasing

Google have released a new and improved version of their anti-spam crawler Penguin

Precious extra seconds because of site enhancements could cost your business dearly.

With Email marketing you can do more with less

The online world and its tech is still moving fast and morphing and developing as it goes

Google has recently produced a computer program

Google-bot has been crawling the web| caching and analysing your websites|

Google has been changing the layout of its search results page

Life has just got more interesting for Facebook users with the new Like reactions.

The online marketing industry is complex| but an exciting one for anybody who stays up on modern tre

There is an image of the Marketing Manager/CMO/Brand Manager looking after a companys creative imag

It appears the problem was caused by a process at Apples data centres| rather than a coding error i

Are you one of the 340 million people still enjoying using older versions of Microsoft

With mobile device use taking over that of the PC| the business world has no choice other than to ae

The Business Growth Service, which recently absorbed the Manufacturing Advisory Service, is to cease

Google has been trying to compete in the Social Media marketplace for some years now.ore

Google have announced that Google Maps will be available offline.

Theres a lot in the news recently about websites that have been hacked

The Internet of Things (IoT) is arriving now.

How to formalise a brand language approach.

The Idea behind the button is for people to empathise with their friends

Google has changed some of Google Shopping feed requirements

Google have announced two pieces of branding news in the last month

Even the big boys can get it wrong

How trends are actually created and develop

Googles roll out of the Penguin 3 algorithm update

A couple of major retailers website launches have particularly caught our eye this October.

Taking payments online is a basic element of an e-commerce website| but which online payment system?

You need to get a lot of information from an enquiry| but first of all you need to get the enquiry

If you own or manage a website| it probably has a news section| but have you asked yourself| why?

A news area is used to provide information and detail| where as a blog can deliver opinion.

Have you been thinking about making a few changes| perhaps even a complete re-vamp

When you're planning your marketing activities for the coming quarter| what's the best approach?

Using that as an indicator in their search results last year Google are already insisting on mobile

Google announced it wouldSafe and Secure start giving preferential treatment

One of Google's best SEO tools has received updates that bring it right back into line

Googles newest reporting dashboard adds a whole new dimension to digital reporting capabilities

Google's Speed Update as a ranking factor has been extended to include mobile

Google's latest algorithmic update brings Expertise| Authoritativeness and Trust to the foreground

Can increasing your Paid Search spend improve your organic listing success?

Using SMART strategy to narrow your focus on SEO is a great way to set and achieve your goals.

Long meta descriptions are becoming more prevalent across search results. Should you update yours?

Search engine giant Google will flag non-secure sites from July. Know more about HTTPS...

Search engine giant Google introduces new mobile search feature...

Search engine giant Google is now officially flagging non-HTTPS websites including the Daily Mail...

Google My Business is free and highly-effective in getting your business in front of local customers

Gone are the days where ranking #1 assures online success. These days| it's all about content...

Tech giant Google is again in the spotlight for alleged bad practices

When it comes to B2B lead generation methods, LinkedIn is by far the most effective tool – one that business owners cannot afford to ignore!

Realnet is sharing our tips on how to make the most our of your holiday promotions.

Realnet are very pleased to announce we are now a Google Partner...

Google has released an Ad Blocker for its Chrome browser| which impacts on users and marketers alike

Here's our checklist to make sure your Google Ads campaigns deliver maximum efficiency.

Microsoft has announced it is rebranding Bing Ads to Microsoft Advertising.

Colours naturally have an impact on our emotions and can even influence buying behaviours.

See how a simple makeover to your email marketing campaign can deliver great results.

Instagram have unveiled an algorithmic change that should expand users' engagement and connections.

Facebook's latest algorithmic change has some marketers in a spin| but the change is for the better

Facebook's new trustworthiness rating is causing a stir amongst Data Protection activists.

Google's social network platform Google+ will be closed down after a data security breach was found.

Instagram is looking to expand and is encouraging more businesses to engage with its platform.

Facebook is making it easier for gamers to connect with their favourite games and groups.

LinkedIn has added four new ways users can engage with content.

A recent survey has revealed how people are using Instagram to engage with brands and buy products.

Facebook has announced it plans to launch its own digital currency in 2020.

Data doesn't lie: Adding videos or GIFs to your social messaging works wonders.

Increase engagement on your posts by publishing PDF carousels on LinkedIn!

There are many ways Social Media can help your business make customer service one of them!

Social Media giant Twitter is removing its Insights tool| and has yet to announce the alternative.

The introduction of new product buttons in desktop search is designed to enhance online sales.