Digital Marketing News

As the slow recovery from the impact of Covid-19 begins, the effects of the pandemic on business are becoming more apparent.

If this past 12 months has taught us anything, it’s that evolution and a readiness to accept the n...

This week, we tackle our next challenge in the quest to create the perfect digital marketing campaign… where are you sending your target customers to, and how well is that destination converting target customers into conversions?

In the third article of our "2021: A Year to Ramp up Your Digital Marketing Strategy”, we look at the importance of identifying your customer base and learning how to communicate with them.

As we mentioned in our final article of last year, the Covid-19 pandemic will continue to have an impact on consumer behaviour, forcing more and more consumers online to find information, buy goods or hire services.

As we look ahead to 2021, it’s clear that Covid-19 will continue to have an impact, coming and going in waves that may continue to impact on businesses across the board.

A quick recap from last week then it’s time to plan, implement and start building your podcast library and audience using this practical guide.

Podcasts have very quickly become one of the most popular ways to engage audiences with authentic, interesting and innovative content.

Google has announced it will be introducing a range of new ranking factors in 2021, including the cryptically-named Cumulative Layout Shift, which experts say will be ‘as important for Search Engine Optimisation as mobile-first’.

It’s been a strange and stressful year, but with Christmas approaching and online shopping in the ascendancy, now is the perfect time to optimise your e-commerce websites to maximise sales over the coming months.

Realnet is really pleased to announce the live launch of our new client website for specialized electrical services company ElectriCAL.

It’s not news that having a web presence of some kind is an absolute essential for almost every bu...

There is no doubt that the Covid-19 pandemic has impacted many hundreds, if not thousands of businesses negatively.

Content marketing is an absolutely essential part of an omnichannel marketing strategy, but it’s also one form of marketing that seems to raise a lot of questions – what is it exactly? How does one go about creating and implementing a strategy?

Selling online has never been more important – pre-Covid-19 making online sales was tough enough, with increasingly complex digital marketing channels and a wide range of restrictions making clinching a sale a real challenge.

By ‘stickiness’ we mean how long people stay on your site, and therefore how likely they are to submit an enquiry, buy something or even simply find the information they’re looking for.

Every year Google rolls out numerous core updates which not only add new features or functionalities to their suite of products, but also affect how Google indexes and crawls websites.

It’s in times like this that sometimes the best approach is the simplest one – what can be done easily, quickly and effectively to hold the fort or make solid gains without stretching yourself too thin?

Covid-19 has disrupted almost every sector in numerous ways, from affecting opening hours and the ability to trade from one’s premises to staff changes, cash flow, marketing and more.

One of the most active methods to build new audience and potential customers through your website is by creating fresh, informational and relevant content.

Closing social distance gaps using digital tools can really help keep communities during a crisis.

When it comes to business in a crisis, it's existential to keep customers engaged...

With the rollout of 5G mobile internet| the need for your website to be mobile-optimised is critical

Achieving a good ranking in search is the number one priority for online businesses, and in order to do so, website owners are required...

The COVID-19 pandemic has truly had a seismic effect on all aspects of our lives.

Google is set to up the game for website owners in early 2021...

Search engine giant Google has rolled out their official ‘May 2020 Core Update'.

Even in the best of times, a comprehensive social media strategy is a core part of any digital marketing plan.

Even in the best of times, a comprehensive social media strategy is a core part of any digital marketing plan.

One of the simplest and most effective tools you can add to your website is a Hello Bar

Digital marketing has undergone a somewhat of a revolution in the last two or so years...

Stay ahead of the competition utilising the channels available to you...

Don't just survive| but thrive in a time of economic recession via a thorough & balanced strategy...

There's a clear message: Don't stop advertising| just change your tune...

Long-form video content is not only acceptable for marketers| it's the way to go.

The influence of the Secondary audience member can be the difference between success and failure.

Google's navigation App now comes with a host of new features to enhance your journey even more!

Changes to the Google Partners program are designed to improve performance across the board

We all know that content is king| but what should your strategy be for 2020 and beyond?

No longer a viewing destination| Vimeo is now creating video solutions for small business owners.

Generating and converting more leads in 2020 is a focus...here's a new tool that could really help!

Keep your business on top by preparing for the new year of key digital marketing trends.

Hit the right note for the right audience on one of the world's biggest social media channels...

Try these easy steps to turn your online browsers into online shoppers.

Focus on these three areas when it comes to marketing your business or product.

Google Has Set The Date For Shutdown Of Its Consumer-Focused Programme Google+

Get our 7 digital marketing trend predictions for this year| and see how they fit with your plans.

Tech giant Google are the first big data company to fall foul of GDPR regulations.

2019 is fast approaching have you started planning your digital marketing strategies yet?

Beware the following Digital Marketing pitfalls this Halloween!

Digital Marketing is a vital part of online success what is your strategy for 2018?

The UK Government is in the midst of proposing a series of changes to UK data protection laws

The online marketing industry is complex| but an exciting one for anybody who stays up on modern tre

There is an image of the Marketing Manager/CMO/Brand Manager looking after a companys creative imag

The Business Growth Service, which recently absorbed the Manufacturing Advisory Service, is to cease

Google have announced that Google Maps will be available offline.

Google have announced two pieces of branding news in the last month

If you own or manage a website| it probably has a news section| but have you asked yourself| why?

Have you been thinking about making a few changes| perhaps even a complete re-vamp

When you're planning your marketing activities for the coming quarter| what's the best approach?