Breadcrumbs replace URLs in search results

Posted on: Sun, 13/10/2019

Search Engine giant Google has made a minor update to its search results to help users find more information at first glance. In the past, a search result would have simply yielded a page's URL underneath the main Page Title, followed by the snippet (the sentence or two explaining the content on that page).

But to make things a little simpler, for pages that have been created using the 'breadcrumb semantic markup', or where Google is able to generate its own breadcrumb, they are now giving users more clues as to where a page lies within a site by giving the breadcrumb trail showing the page within its relevant category/sub-category.

As an example, let's say you're doing a search for 'fine art London' - in the past you'd have received results including https://www.castlefineart.com/galleries/london-covent-garden.

This would now display as https://www.castlefineart.com › galleries › london-covent-garden 

In the instance where Google isn’t given the breadcrumb information to use, and isn't able to work it out, the result will not be dissimilar to the URL, although over the course of time this will standardise across all search.

For more information on Search Engine Optimisation, contact one of our staff today. 

 

Get in touch

Breadcrumbs replace URLs in search results
enlarge image

Subscribe to our Newsletter

* indicates required

Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.

Address

Realnet Ltd

  • The Studio
  • High Green
  • Great Shelford
  • Cambridge
  • Cambridgeshire
  • CB22 5EG
  • United Kingdom

Working Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday Closed - except emergency support
Sunday Closed - except emergency support